Introduction to Chapter 18
By THOMAS L. FRIEDMAN
Published September 7th 2008
Hot, Flat, and Crowded has seventeen chapters. What's Chapter 18? Chapter 18 will be a completely new chapter that I’ll add to the next edition of the book: Version 2.0. In it I hope to include the best ideas and proposals sent in from readers: ideas about clean energy, energy efficiency, and conservation; about petropolitics and nation-building in America; about how we can help take the lead in the renewal of our country and the Earth alike by going Code Green. I am eager for your suggestions — please post them here.
Ideas:
Mr. Friedman,
Comments on HFC. Sorry forthe long length.
You are educated in prominent western universities, Brandeis, and Oxford, educated in the western doctrine.
Friedman: HFC, pg 211 "I am big believer in the notion that to name something is to own it." This is the principle idea that has lead to our present unfortunate situation. From the Bible book of Genesis:
Genesis 1:26, 1:28 and fill the Earth and subdue it.
Genesis 2:19, the beasts and the fowl. If I name them then I have dominion over them.
“I have dominion over natural resources. I can use them as I see fit to advance my interest. Because the word of God gives me license to subdue the Earth.” This defines my relationship with discrete natural resources. I understand my relationship to discrete natural resources (that I exploit to meet my need).
This does not define my relationship with nature. In this philosophical basis, do not understand my relationship to nature, The part that is missing is the fact that I have a responsibility and obligation to my world.
Natural resources are concrete and discrete, while nature is abstract, ethereal. Western business thought understands the discrete and concrete. It does no deal well with the abstract.
This underlying principle that is the foundation of all western business thought. It is the foundation for the growth model of business and sits in polar opposition to the idea of sustainability. It is the base philosophical under pin to justify unrestrained consumption of scare natural resource for short term personal gain. “It is our Manifest Destiny” and American Entrepreneurs adopted this model more aggressively than most others. These ideas are ingrained in western business teaching. To make a sustainable model for our world, Western business thinking must begin to understand our relationship with nature.
At the start of HFC, 2.0 you discuss sustainability. There are models for sustainable societies. Hunter gatherer societies follow the model of sustainability. These societies recognize their connectedness to nature. These societies grow population to a sustainable level and then no more. They cooperate internally to maintain the stability of the system; they compete with external rivals for resource and territory. Across the world hunter gathers lived in stable situation for thousands of years. The primitive people understood the process of consumption (Demand) and regeneration (Supply) are linked in a closed system. To take a resource, like the taking of a buffalo, was a sacred religious act and no part of the “gift” was wasted to do so would have been blasphemous. This is true for “Primitive” societies worldwide from the Arctic to Indonensia, to Austrailia, to the Kalahari to South America. They all understood and held these “Truths to be Self-Evident”
How could they accomplish this incredible feat of sustainability? Advanced technology? Actually, yes. But we did not recognize it as such. (But that is another subject.) Their real competitive advantage over us is in their relationship with their world. Their thinking was far more sophisticated and advanced than our own. In these terms – they were light years ahead of us.
Still how was it possible to be sustainable over millennia? Not all societies made it. Our might not either. For those who made it, the answer, they are governed by oral traditions. Oral traditions evolve over time. As their situation changed – they adapted their traditions to “correct” the system. The western tradition with roots in the bible, which is a written tradition, is fixed. There is no easy mechanism to evolve the teaching because those with the right to change it, the authors – are gone.
So this is a question that must be addressed for sustainability.
The world is a system. Closed loop. All closed loop systems will seek equilibrium. Consumption, taking, demand << >> Resources, regeneration, supply. (Some cannot be regenerated.)
There was global balance until 1750, the onset of the IR. That is the first tipping point. It has been crossed. You basically proved that in your book. In 1750 the influence of the hand of man was strong enough to drive the system out of balance. So that is 250 years of pushing the pendulum to one side. Man or nature would need to push the pendulum bad the same distance for 250 years to restore the balance. 1950 was the second tipping point. It has already been crossed. The insult to the system raised by an order of magnitude at that point. Man or nature would need to push the pendulum back an equal distance the other way to cancel the effect of that insult. But now the insult grows. As the world westernizes and seeks the American model, the magnitude of the insult grows.
Western thought is driven by the idea of dominion over nature which was transformed into manifest destiny. It is a “taking” based Philosophy. It looks at the demand side of the equation. It ignores the regeneration and supply part.
Should we abandon technology? No. We should recognize it in all forms.
The salient point here is that the pace of technological development has for a long time outpaced society’s ability to management. We have the knowledge. We lack the wisdom. Where the technological owner’s manual? We do not have one and as a society our track record developing one is abysmal. It is obstructed by the profit motive.
If mankind is to succeed in bring the System Earth back into a sustainable equilibrium, we must develop the philosophical basis to do so. Without it – our chance of success is very low. But make no mistake – the system will equilibrate. But if the scenario plays out near a worst case scenario – then the ability of the earth to provide sustenance to the people will be compromised beyond our expectations and so bad things will likely happen. I think that in the book you consistently understate the potential negative outcomes. The billions in poverty will be impacted worst and billions will likely starve to death. The picture for the other is not good.
So what to do?
• Recognize the relationship that mankind has with nature. (See the book Black Elk Speaks.)
• Revise business school dogma to eliminate the idea of open ended growth (which is not sustainable). Of course this raises the question of what to put in its place. How can capitalism survive? It will change.
• Teach the “System of Nature”, balance of consumption and regeneration. Business endeavors must support this model.
• Technological innovation driven by government incentives. 8 of 15 is not enough. 15 of 15 is likely not enough. Try 30 of 30.
• Government disincentives for abusive and insulting behaviors.
• Plant trees, everywhere.
• Large scale efforts for energy solutions. (The nightmare scenario is not that oil runs out. The nightmare scenario is that oil and coal do not run out.) But the idea that it is OK to burn something to make something move is dead. May it rest in peace. Enterprise solutions for large scale enterprise.
• Create the industry to retrofit for energy sustainability - an EU is way ahead of the US on that one. Want a model? New Orleans architecture from 80 years ago. Adobe construction from 80 years ago. The models exist and energy sustainability was built in to the designs. “Low tech” and awesome. I guess that means that they were really “High Tech” doesn’t it?
• Exclude no options including “Low Tech”. Include all options. You are correct – many of the best ideas will come from the people.
January 24th 2010, 7:52 pm
Some of the problems that exist in the United States have been remedied by other countries. Consider Mass Rapid Transit:The solution in the United Staes is to build more moter vehicles. They will need more roads, use large amounts of land and petrolium products. This "Spinning the Wheels" has created a way of life and jobs. Make money this quarter and ignore the long term has resulted in inferior products. Japan produces better motor vehicles because they are focused on the future. That is just one example.
There is no quick solution to the jobs problem. Reducing the manufacturing of motor vehicles and the service they need in exchange for the efficiency of Mass-Rapid Trandit Is an overwhelming problem for the United States. Greed and infighting are making the United States an also-ran in the world order. In en years where will we be ranked, China, India, Brazil...US
December 23rd 2009, 3:31 pm
I have added an article in my blog about the use of Vetiver in carbon sequestration. Combined with its merits in soil conservation and stabilization, this plant can be an extremely effective contributor towards fighting global warming. See
http://www.vetiversolutions.info/2009/09/veti...
September 23rd 2009, 12:05 pm
First, I wanted to say how much I enjoyed the book. I'm a high-school senior in Montgomery County, MD, and was assigned Hot, Flat, and Crowded as summer reading material (making it one of the few summer assignments I've actually enjoyed).
How America can institute a green revolution has already been discussed in Hot, Flat, and Crowded. If America’s government creates the regulatory structure and incentives to re-shape the free market into a green market, America can become a truly green nation. But reshaping America is not enough. Although the United States is the world’s largest per capita emitter of CO2 and the largest consumer of dirty fuels, in a flat and crowded world, reforming one nation’s economy is not enough. China now emits more carbon dioxide than the United States, and hundreds of millions of people in China and India are on the verge of climbing out of poverty and into the middle class, and consuming more and more dirty fuel.
In short, greening America is not enough. China, India, and indeed the entire developed world, must go green as well. And therein lies the true challenge of beating global warming: as difficult it is for concerned Americans to start a green revolution in America, it is infinitely more difficult for concerned Americans to start a green revolution in China and India. While non-governmental organizations like Conservation International have played an important role, the true burden of greening China and India falls upon the backs of America’s policymakers.
While advancing green revolutions in China and India is a gargantuan task, it is not an impossible one. The United States of America is the number-one trading partner of both China and India, meaning that America holds tremendous economic sway over both nations. We have a symbiotic relationship; we depend on them, and they depend on us. And they will be forced to listen—and, more importantly, to act—if we show that we are serious about going green. If America fundamentally changes its foreign import policy, we can not only strengthen our own economic base, but make a critical step towards reversing global warming.
A double-standard exists in America today. It is no secret that American manufacturers are at a distinct disadvantage when compared to their foreign counterparts. Any product manufactured in the United States is subject to a complex network of regulations—OSHA regulations, environmental regulations, wage requirements, etc—that, while necessary to protect both the producer and consumer, add definite manufacturing costs. However, anything manufactured overseas—and thusly beyond the jurisdiction of OSHA, the FDA, the EPA, and all other government organizations—escapes the costs added by government regulation. This is why so many manufacturing jobs have migrated overseas, to under-regulated, underdeveloped countries like Malaysia, Vietnam, China, and India. Why make a pair of sneakers for twenty dollars in America when you can make it for five in Lesotho? Not only does this double standard bring up economic and humanitarian concerns, as manufacturing becomes centered in oppressive sweat shops and not in American factories, but it has environmental implications as well. When companies move factories from Michigan to Manchuria, they not only begin paying as little as they want, but polluting as much as they want.
It doesn’t matter if it’s an American company that’s moved its factories to China or a Chinese company that’s selling the products of its factories in America, when America enforces tighter restrictions on its own products than its imports—in essence, favoring foreign products over American ones—it hurts the environment just as much as it does the American economy. By favoring under-regulated imports, America is favoring products made from dirty, CO2-spewing foreign factories over (relatively) clean American factories, and doing just as much to hurt the environment as we are by driving gas-guzzling SUVs and propping up petrodictators. America needs to change its import policies, or whatever domestic greening America undergoes will be meaningless.
What I propose is a gradual raising of standards on foreign imports so that within ten to fifteen years all products produced overseas will be held to the same environmental standards as all products made here in America. In a world that is flat and getting hotter and more crowded every day, it is not enough for America alone to go green. The developed world, in addition to going green itself, much ensure that developing nations—China and India in particular—also go green. China and India cannot continue to grow, and cannot continue to lift millions of the citizens out of poverty, without continuing to export billions and billions of dollars worth of goods to America. If America asks more of them, and provides them with a reasonable amount of time to adapt, they will have no choice but to comply. If America says it will not buy dirty products, China and India will be forced to start producing clean products. The United Nations, the World Trade Organization, and even the Chinese government have been unable to force a green revolution on the Chinese economy. Just like the U.S. must put the right kind of targeted pressure on its own economy to adapt or die, and become green, the U.S. must similarly put pressure on China and India to adapt or die and make their markets green markets.
Before America can fix the world, we must fix ourselves. But it is imperative that as soon as we have had our own green revolution, we must spread the revolution worldwide. China and India, who, according to the U.S. Census Bureau, will by 2050 have a combined population of 3.2 billion—approximately one-third of the total world population—cannot stay dirty. A world with a green America but a dirty China and a dirty India will still be a dirty world. America must lead, but America cannot merely hope that China and India will come along; America must act with caution, but must be decisive when action is called for. America needs to put the necessary pressure on the developing nations of the world to ensure that they develop in a clean, sustainable manner, for their benefit and for ours. Because in a world that is hot, flat, and crowded, the actions of one nation are not enough, and calamity will not be prevented without the concerted effort of all.
September 8th 2009, 7:04 pm
Upon reading your book I was immediately captivated. You are absolutely correct Americans should lead the world into the Green Era. When traveling to poorer nations like the Philippines and Mexico I did notice all the American influences there and how other countries’ citizens model their lives against the lives of Americans. They want to emulate Americans lives. They want to be Americans. They want to live in a mini America, if they cannot live in America themselves. And what better example can we provide than an example to work toward reducing carbon emissions and more renewable energy sources. However, I believe that we should start this change by educating the masses of our American youth first and foremost about the problems the world will face if we do not take action against the harmful ways we are polluting our planet and in reality ourselves.
I propose that, just as Health Class is mandatory for every public-school student to take in elementary, middle, and high school that there be a mandatory environment class. In this class, students will learn ways they can reduce their waste emissions and what they can re-use and recycle. Here in this class they can explore fun crafts they can make with recyclable materials from around the house instead of wasting electricity by just playing their electronic games. In this class students will also learn the cause and effects of wasting water, how polar bears and other loved animals are losing their habitats due to our selfish wants. In this class, students will learn the harmful effects of landfills, how marine life is dying because of water contamination from waste, how over-harvesting of natural resources and animals can lead to extinction, like how the Yangtze River dolphin has now become extinct because of over fishing of their main food source in the river. It is through our country’s youth that most change can occur, and the hope for a more environmentally friendly future can succeed. It is the kids whose ideas propel our country forward and by educating them on the pollution American habits have produced they will want to make a change.
I also propose that we start to ban bottled water. Every house, restaurant, and building should be equipped with a water filtering system and people will have to buy an aluminum water holder if they want portable water. Bottled water is both expensive and “generates large amounts of container waste” according to the World Watch Institute.
I furthermore propose that people stop buying new homes. Homes cost huge amounts of money and require a lot of construction adding to the pollution in the world. Cutting down or invading natural forests and habitats to build a mansion or even an apartment complex is utterly ridiculous and self-serving. From now on, new homes should not be built but old homes renovated and fields, forest, and all other natural habitats that man are clearing to build the “latest and greatest” homes shall cease.
Borrowing shall also become a way of life. Bookstores should be closed down and in their place libraries. If a person wants to enjoy a book they will have to borrow it from the library, this will save ink and paper, not to mention money. Movies and CDs shall also cease to be sold but also borrowed from the library. People should also start a community electronic appliance share, here a group of neighbors say about three families should share the use of electronics such as a lawnmower, drill, and electric saw. This way people will be able to better get to know their neighbors along side of cutting down the amount of factory production of electronic tools, in the long run cutting down on carbon emissions made from large factories.
In addition I propose that there be a mandatory recycling of electronic devices. “E-waste contains mercury and other toxics and is a growing environmental problem” according to World Watch Institute. Which also calls for people to hang onto their electronics till they will no longer work any longer and it is utterly necessary for them to be replaced.
All cleaning supplies from now on should also be non-toxic and made of organic ingredients. People could even make their own cleaning supplies from baking soda, vinegar, lemon, and soap. This will overall improve the air quality inside a house and ultimately the world if everyone follows suit.
These suggestions I know are incredibly difficult for the average American to follow because we are so set in our ways but by first ingraining this information into our children and the youth this process will be second nature to them and the future of our planet will be brighter, not warmer, than it is today.
August 30th 2009, 8:38 pm
Dear Mr. Friedman:
First of all, I am so glad I read your book. It truly opened my eyes the growing issue of climate change. I knew it was a huge problem, but I had no idea that change is occurring so quickly, and that the consequences are going to become severe much more quickly than anticipated. I hope more people continue to read this book, as I think our country really needs a wake-up call.
I do, in fact, have a suggestion for Chapter 18. I believe the food industry should be discussed, as current food industry issues correspond with issues presented in Hot, Flat, and Crowded. The energy and resources required to process, package, and transport food across the globe is the “umbrella” problem, but others such as unsanitary processing practices, loss of biodiversity, and health consequences for consumers must also be addressed.
Americans often take for granted the fact that almost all varieties of produce are available year-round. They forget that a large quantity of the produce we eat has traveled thousands of miles before reaching the grocery store. Not only does food transportation consume enormous amounts of energy; widespread, repeated handling of food during processing and packaging increases the chances of food-borne illness.
While it would be nice to completely trust the individuals who package and process our food, the harsh reality is that the USDA and FDA can only do so much in ensuring food safety. According to William Hubbard, “In the 1970s, the FDA would conduct roughly 35,000 food inspections, visiting the 70,000 processing facilities in this country every other year” (Arnold 24). However, today, “the FDA can inspect only 7,000 facilities each year, yet the number of plants as increased to 120,000” (Arnold 24). Clearly, this is a problem of funding and regulation—two issues you emphasized in Hot, Flat, and Crowded. If more funding was directed to the USDA and FDA, more regulation would occur, and our food would be safer.
Now, I’m going to open another can of worms: livestock production. According to Jane Black, “livestock production generates nearly one-fifth of greenhouse-gas emissions” (28). No federal regulations currently exist to protect the lives of farm animals, even though, on some industrial livestock facilities, workers “routinely debeak the chickens or dock the tails of cows and hogs” without anesthetics, to ensure that animals do not bite or swat each other while living in close quarters (Black 29). The more animals are crowded into a small living space, the greater the chances of food contamination.
Additionally, these animals are fed regular doses of antibiotics and hormones which enable them to grow faster and thus meet the demands of the market. Much of these antibiotics and hormones transfer to the animals’ waste, which is then sprayed onto farm fields as fertilizer, potentially ending up in drinking wells and groundwater. “Constant, low-level exposure to antibiotics can lead to the development of antibiotic resistant bacteria, as well as drug-resistant infections in humans,” which cause thousands of deaths each year (Black 30). As you stated in Hot, Flat, and Crowded, regulation is seriously lacking in energy production. Undoubtedly, unless more food industry regulation is implemented, food contamination will only become more prevalent.
Finally, I come to the issue of the loss of biodiversity. Biodiversity loss was a huge issue you addressed in Hot, Flat and Crowded. In addition to the loss of biodiversity in wild animal and plant species, biodiversity has also been lost in the food we eat. Overall, “reduced crop and animal diversity (about 90 percent of food energy now comes from just 15 plant and eight animal species) in favor of streamlined efficiency has destroyed distinctive flavors and increased the risk of widespread disease” (Black 29). In addition to these consequences, biodiversity loss presents other issues. Genetically engineered crops, whose DNA are altered to produce increased amounts of food and withstand certain pesticides, for instance, can sometimes require the use of even more chemicals because they are resistant to frequent spraying.
While the above issues are large-scale domestic problems, I do have a few solutions for Americans. I know, this may seem like a “205 Easy Ways to Save the Earth” kind of blog posting, but just hear me out.
The local food movement is increasing in popularity in the United States. Individuals across America are joining CSA (community supported agriculture) programs. For a fee, these programs provide weekly shares of eggs, produce, and sometimes homemade breads and meat from a local farm. Why not just by these at the grocery store, you ask? By purchasing food—especially meat, produce, and eggs—from a local farm, the risk of food contamination and subsequent illness is drastically decreased, as it travels directly from the farm to the regional pickup location without processing. Also, the “carbon footprint” made from the food transportation is not nearly as significant, as the food did not have to travel from across the globe—probably just across a county line. Finally, the quality of the produce is much better! Many CSAs are even using organic or other “clean food practices,” which include pesticide- and hormone-free growing.
If consumers stick to local produce, from either CSAs or farm markets, they will also learn the benefits of eating seasonally. Americans often forget that, based on the region in which you live (with the exception of California), all produce does not grow year-round. For example, in Montgomery County, MD, the fall crop usually consists of salad greens, herbs, squashes, pumpkins, potatoes, and apples, and the summer crop nearly always consists of peppers, tomatoes, corn, beans, some potatoes, asparagus (briefly), mushrooms, carrots, and squash. My family joined a CSA last fall, and we bought an additional share this summer and we plan to do the same this fall. We know that, if we continue to eat local produce year-round, we will not, for example, be able to eat local corn (among other vegetables) during the winter. So, we take half of the produce from our CSA box each week, blanch it, and freeze it in vacuum-seal bags. As a result, we will have delicious, high-quality, ready-to-eat produce throughout the winter!
Eating locally may have even further benefits. For instance, in Hot, Flat, and Crowded, you mention what “living the American dream” in contemporary society truly implies—living a life of excess. Maybe, if Americans adjusted their eating habits and focused on eating locally, with the exception of items such as olive oil, salt, pepper, vinegar, and some herbs and seasonings, they would become more inclined to live in moderation instead of simply living the “on demand” lifestyle of buying whatever food they want whenever they want it.
If more people make the choice to join CSA organizations, they will be able to support smaller farms and agricultural businesses, many of whom are struggling because of the economic crisis, instead of supporting the enormous agribusinesses that often have unethical and unsanitary practices.
Speaking of the economic crisis, I realize that it is difficult for lower-income populations to buy produce—organic or not—very often. So, why not grow your own vegetables and herbs? You save money, and you know exactly where your food is coming from, and can ensure that it is not contaminated. And, if you freeze or can part of what you grow, you can enjoy delicious, home-grown produce off-season. You also mentioned in Hot, Flat, and Crowded that individuals are often skeptical about purchasing newer, more energy-efficient appliances for their homes, as they cost a lot initially, but provide greater savings in the long run. However, countless individuals and families are fighting (or have fought) to keep their homes due to threats of foreclosure. Right now, it will be difficult to persuade a large number of people to make these investments. So, I suggest they start small, and support the local food movement.
I realize that, with respect to the food industry situation, change needs to be made on a large scale (government regulation) as well as a small scale (the American people). Regulation is probably the most important and could possibly be the most influential; however, the healthcare system and the economic crisis are currently consuming the federal agenda, and it is important that, in the meantime, Americans do as much as they can on their own to demonstrate their support for the local food movement and, consequently, our planet.
Works Cited
Arnold, Katie. "Eat Smart." Body and Soul Sept. 2009: 23-25. Print.
Black, Jane. “America’s Farms & You.” Body and Soul Sept. 2009: 28-31. Print.
August 30th 2009, 9:54 am
First off, this is a great book. Although I am not finished quite yet with reading, there is something that strikes me as odd.
You generally point our that Europe and Japan have managed to live a different live with a much smaller footprint. I am European, but have lived in the US and in China for a long time as well, so I certainly am very aware of the differences and see how China likes to copy all the is wrong with America.
What is odd, though, is that you say we need to innovate, invent. While there is certainly a need for that, I would argue that the US, China and India could make giant savings by simply copying more from Europe and Japan than from the US. In Shanghai, most buildings (including very recent ones) have no insulation, the most inefficient way of heating (via aircon), no central warm water and aircon provisioning and single pane windows.
Fixing that, would change energy waste and stimulate the economy.
None of this requires innovation, it only requires the right kind of policies.
August 20th 2009, 11:52 pm
In reading the section on utility companies and how they need to keep some generators at standby to be able to react to peek power demands I would make a suggestion. The utilities should build simple hydrogen generators to convert water to Oxygen and hydrogen and store the hydrogen. This can then be used later to generate electrical and thus reduce the peaks and valleys. At the same time we would begin to build up the infastructure for hydrogen for the future.
August 12th 2009, 2:36 pm
We are bringing energy education for the real estate community and offering our green educational certification program through local associations so consumers will be shown how to save on electric bills through the real estate community. We train Home and Building Inspectors, Mortgage Professionals and Realtors®. We all know the built structure is zapping energy and utility bills are off the charts across the globe- so who else is in a better position to effect change than those who spend their careers inside of properties everyday- These professionals are always asked how to improve a home or property for value- wow- what an opportunity to put value on greening a built structure-teaching this sector on how to offer information on products and systems for consumers to do green upgrades, get energy mortgages that will lower greenhouse gas emissions can make a difference- They will represent properties and homes and need to know how to help people wake up-
We have trained over 5,000 nationwide as they spread the message to help consumer lower utility bills and save energy. I thought I would let you know of us. Education in the private sector is crucial for change- Attaching continuing education credits for license renewal makes them a captive audience.
Green Real Estate Education offers the fastest growing “green education certification programs” in the US for those in the real estate arena.
For Realtors® and Mortgage Professionals, each in these professions can reach between 100-300 homeowners a year, In a class of 50, up to 15,000 homeowners in a region are reached through the viral marketing this sector does on an on going basis.
We are beginning to offer partnership opportunities to companies that produce energy efficient and smart appliances, solar products, green products, energy efficient HVAC, renewable energy products, and offer exposure to specific brands to these students to be placed in our manuals so students can share this information with clients. We offer innovative outreach such as the suggestion of mini eco-expos to expose green products and systems and the people who represent them in the marketplace- Everyone wins- We teach Realtors and Mortgage professionals how to conduct energy outreach with energy awareness seminars- bringing energy efficient mortgage concepts, energy raters into the community through the real estate industry- Consumers look to this profession to guide them on their real estate investment and since it is one of the major contributors to green house gas emissions, those in the real estate industry have a obligation to get involved- I felt we needed to educate these sectors, offer them continuing education credits for license renewal- to learn and offer certifications they can market, a logo they can use in their marketing and draw attention to greening a property and to market their new positioning as a green certified professional-
Can you see how we can effect change and that this offers education for the consumer in a professional way? We are excited and I am sure you sense my passion. I personally have 400 transactions under my belt over a 14 year career- So helping the real estate and mortgage industries to reinvent itself is another motivator. Talk about win-win-
August 8th 2009, 8:19 pm
In response to "The World is Flat" I found myself wondering how it is possible for America to find its pioneering and entrepreneurial spirit again. I eventually came upon an idea that could possibly help America to become educationally competitive with the likes of China and India once again; in this idea I think it implies increased prolificness of green-oriented innovation.
Problem: America is beginning to lag behind other nations in academic performance and training of top-notch graduates for the top creative and 'green' jobs of the near future. I would argue part of this performance gap is due to a general national 'attitude' that has developed which encourages mediocrity (mostly in an implicit fashion) as opposed to excellence.
Suggestion: It seems that we as a nation have spent a lot of money to provide programs to individuals who need to be supported (welfare, social security, etc.). This is not an assault against these programs-- on the contrary I agree that we need to provide support for individuals in need; however, there is one thing that I think is fairly certain: these programs don't provide much in the way of return on investment.
What I would suggest would be an variation on the tax break incentive one receives with increased dependents. If we take for granted that the areas in which we need to improve very quickly are science and math, why not provide increased tax exemption for 1) people who earn degrees in federally designated 'critical areas' (e.g. engineering, mathmatics, etc.) and 2) people who earn advanced degrees.
These factors could also multiply to some factor upon one another, for example:
Person A: earns a BA in English receives 1.5x standard deduction
Person B: earns a BS in Chemical Engineering receives 2.0x standard deduction
Person C: earns a PhD in Communications receives 2.5x standard deduction
Person D: earns a PhD in Electrical Engineering receives 3.5x standard deduction.
...and so forth. Obviously the numbers are not exact but you get the idea. The idea is that a great way to get ourselves going as a nation would be to create incentive for excellence rather than just making it a moral buzz word.
Also, I would suggest that the increased rate of deduction be applied to the deduction received as one increases their dependents. Therefore, there is also incentive for these motivated individuals to produce more individuals who will (hopefully) seek to out-do their parents' achievement. I admit this last suggestion is highly debatable since 1) it poses the prospect of producing another potential 'baby boom' and would create a potential financial mess in the future, 2) it would contribute to further crowding the world with more high-energy consumers, and 3) some might argue it smacks of social engineering to some degree; however, if the need right now is to produce as many high-quality brains as possible to work on the toughest challenges of our time the good may outweigh the bad.
August 8th 2009, 7:45 pm
Hearts and minds is a concept revolving around Iraq and Afghanistan that we keep repeating ad nauseum but who really
knows what that means? Does it mean bringing democracy to a region that
hasn't had it? Just because democracy kind of works for us (unless you work for Fox News, in which case you think we're a socialist country) that doesn't mean it will work for everyone. We condem their
treatment of women as barbaric and refuse to just let them be. The terrorists
don't hate us because of our freedom or because we allow our women to wear
shorts, they hate us because we try to bring that concept to their part of the
world and it conflicts with their religion and lifestyle. We don't feel the
need to respect their culture or their values because we view it as
"backwards" and "old world". We think that out way is best and in the words
of our ex prez, "you're either with us or you're with the terrorists." What
an American way of thinking: no middle ground...no gray area...if you don't
stand with us then we'll trash your pacifist ideology and change the name of
your food to freedom fries.
I would say that our energy consumption is worse than any terrorist strike for
a few reasons:
1.) We're doing it to ourselves. We blame terrorist actions for so many
things and condem how horrible they are, but what about the things we are
doing and have been doing to not only our environment but to generations of
human beings? If anything, we are eco-terrorists of the worst kind.
2.) Structures can be repaired. If a terrorist blows up a building, we can
fix it or build a new one in its place. But natural resources cannot be
recreated and once they are gone, they are gone. And nobody can use the
"human lives cannot be brought back" argument on this because damage to our
environment has killed people too and will continue to do so. So either way,
human beings suffer, its just a question of whether or not that suffering will
be irreversible or not.
In Hot, Flat and Crowded, Friedman said that a green strategy is not simply
about generating electric power, it is a new way of generating national power.
But we're already behind. Friedman says that we should take the lead in a
worldwide effort to replace wasteful, inefficient energy practices with a
strategy for clean energy, energy efficiency, and conservation. This means
that the big economic opportunities should have shifted from IT (Information
Technology) in recent decades to ET (renewable Environmental Technologies) but
we all know that they have not. It was asked of us 30 years ago to reduce our
dependance on foreign oil and every president since then has paid lip service
to this same request and none of them have put forth serious capital into
making it happen. Something always comes up that is deemed more important and
the initiatve stalls. But that's always going to be the way because the
nation will never look at the environment as a "clear and present danger".
Admittedly, it is more of a "widespread and eventual danger" but that doesn't
make it any less potent. Its part of the instant gratification culture we
have in American. If something doesn't work right away, then it must be a
failed policy. You can turn on Fox News and see an example of that concept. I can't count how many pundits have called Obama's first few months in office a failure or condemned the stimulus package as a waste of money because "it didn't work". Even though Obama himself said that these things would take time -
possibly years to show positive effects - some people still demand instant
results and stick their fingers in their ears if you tell them to be patient.
Like you would just pump $700 billion into the economy one day and the next
day millions of job postings would show up on monster.com That's why we like
war; its instant gratification. You drop a bomb on a town and it goes boom
right away. And people like it even more if you tell them that a few Taliban
fighters lived in that town or a high ranking Al Queda member was said to be
there. Those simple statements justify the "total war" way of life.
July 22nd 2009, 3:24 pm
Dear Mr. Friedman,
I have just finished The World Is Flat and am enjoying its hangover and, despite intense search, I could not get your email address to convey views. So I had no option but to send my views on The World Is Flat in this space. I hope you wont mind - after all world is not that flat that i could find your email address. make it little flatter for me. The World is Flat is really one of the most piercing and visionary piece of work on the subject that I have ever come across. This book is simply fascinating and outstanding. Indubitably, you have treated the subject with such incisive style that no one else has been able to do in recent times. However, though you briefly broached the subject of CNN and CNBC in the context of the USA, I still feel that you have missed one of the FLATTENERS while discussing the subject. This eleventh flattener may be mixed up with the ninth & tenth flatteners. This eleventh flattener is the advent of cable TV and satellite TV channels. I live in Pakistan (next to India) and I have witnessed the tremendous effects these cable TV channels (or satellites channels) have on flattening this part of the world. And I am sure the similar kind of flattening effects of cable TV are being experienced in almost all parts of the world - particularly in the developing countries. You can't imagine the huge impact this cable TV phenomenon has made on transforming and converging the cultures in general. Before the advent of cable TV, the viewership of mostly state-owned TV channels was limited to very few households in the developing countries as well as Indian, China and the former Soviet states. Only 5-7 % of the population in these countries had exposure to state-owned TV channels that were beaming the pro-government, socialist, communist or religious views of the ruling elite. The TV channels at that time (and still today the state-owned channels) were working as the propagandist of the ruling class of the country (it could be military, bureaucracy or feudals depending upon the country's political power structure). These TV channels, with their narrow and limited vision, kept their equally "limited audience" in a close world where they were only exposed to the "good deeds" of the ruling elite and "sweet dreams" of the future. These state-owned TV channels were nothing more than big propaganda organ of their respective governments with no conscious efforts on the cultural or mental development of the people. However, with the arrival of the cable TV, the societies in these developing countries found a new kind of exposure to the outer world that was unimaginable just a few years ago. The cable TV phenomenon has affected the global culture in four different ways. One, it has enabled the viewers to have a direct exposure to different cultures that was not possible in the old era of state-owned TV channels. Two, unlike the small size of the state-owned TV channel audience, the cable TV has a very deep penetration even to remote areas of under-developed countries and even the non-affording classes of these countries are having access to it because of extremely low monthly charges to maintain a cable TV connection . Now almost over 80% households in India, Pakistan, Bangladesh, Thailand, Laos and Sri Lanka etc has access to cable TV with numerous local, regional and western channel options. Three, the specialization of channels (ESPN, CNN, BBC, National Geographic & HBO etc) in both English and local languages has further given the opportunity to these people to be more open, modern and democratic in their approach. The growing voices for democracy in the developing countries have a lot to do with the cable TV.
This part of the world that has a major flattener in the form of cable TV that has enable to change the global culture. Now Western trousers among Pakistani girls are no more a taboo. Just five years ago you could not imagine that Pakistani women would be using jeans and T-shirts so freely. This is a direct influence of cable TV that even the strict religious society of country like Pakistan has increasingly adopted the Western dresses among the female folk. The effect is not limited to dresses only. Now the pizzas and burgers have enormously replaced the local food item in these developing countries which were very rigid for the past few decades in accepting the western food and culture.
Mr. Friedman, I just wanted to bring this aspect into your notice and this topic (if you agree with me) can be expanded further as the eleventh flattener or a part of ninth or tenth flattener. I am sure you will give your input on this aspect as well.
July 22nd 2009, 5:01 am
I just finished your h,f & c book and read the acknowledgments. I decided you know too many people!An old joke is about a judge ready to start a trial. He says, the plaintiff gave me $10,000 to decide in his favor, the defendant gave me $15,000 to decide the case his way. Now, I want to be perfectly fair to both sides - I am returning $5,000 to the defendant.
Comment: legislators should be required to recuse themselves when voting on legislation where they received campaign contributions, much like a judge.
July 20th 2009, 12:14 pm
July 6th, 2009
Mr. Friedman,
I’m a (retired) proud to be Union Millwright based out of the 1121 Local in Boston. My 22+ years in the field had me going to power plant shutdowns in a variety of facilities; oil, gas, coal, trash burning, hydro, and nuclear. Ten of my last 12 years before my disability retirement were at VY, aka Vermont Yankee, in Vernon, Vt. My duties were as mundane as valve oil changes and filter replacement to the technically detailed disassembly/reassembly of the turbine and the procedure intensive disassembly/reassembly of the reactor. I got to work along side a wide variety of engineers involved in a wide array of activities relating to nuclear power; folks from big Corporations like GE and Framatome to small Co. that specialize in underwater robotics to do radiologically dangerous work. It made me proud that I was involved in work that supplied our society with their ever increasing demand for electricity, today something akin to the air we breathe. My first job there gave me great angst, as everywhere I walked within the plant there were yellow/magenta signs warning of radiological conditions. I constantly did self checks on my dosimetry. Eventually, my angst was converted to an understanding of the situation and an appreciation for the professionalism of everyone involved. At the end of those ten years I was a proud member of that team. But Sept. 11th occurred and with it a large infusion of security enhancements. That event made me concerned again for the obvious reasons. Though professional in every way, the production of electricity at VY created a waste that is deadly for 10’s of thousands of years. I was laid off in early 2003, a year or so after Entergy of La. bought them from the previous group of owners.
Flash forward to the spring of 2008. My wife and I were emerging from a winter season that was fairly typical; quite a lot of snow, a few winter rain storms, and 3 or 4 below zero mornings. (Just a decade earlier though, that below zero figure would have been 10-15 mornings.) We burned about 1200 gals. of propane at $2.75. Our fuel company sent us a pre-buy memo in May saying the upcoming seasonal price would be $3.75. That is when we decided to take the green plunge and decided on geothermal. I hired Atlantic Geothermal out of Florence, Ma. and the project began. In the end, it cost us $25,000 less a $2,000 credit for a 3 Ton heating (and cooling) system. We figure we cut our heating cost in half compared to what we would have spent burning propane. We are so happy that I’ve removed the old furnace and its hot water base boards. I was so enthusiastic for this system that I got Atlantic 2 more jobs in my area. David Reynolds, the President of Atlantic, enjoyed my zeal for his work and told me of his concept for a geothermal power plant. Because of that exciting prospect, I now work for Atlantic Geothermal LLC.
On Wednesday, June 24th in your own NY Times there was a front page story about a Swiss geothermal project in 2006 that was shut down after it was determined it had triggered an earthquake. The article segued to a geothermal project soon to start in Northern Ca. involving AltaRock Energy Inc. In the article, AltaRock says they have learned from the Swiss project, but one glaring fact remains; both projects are open loop systems. Open loop geothermal power production requires supply wells that feed steam generated from the hot rocks deep below, and return wells that inject “cold” water back into the ground for it to get back to the hot rocks below. These return wells depend on natural and hydro fractured fissures (both unknowns) in the earth to get that water to its destination. Open Loop systems operate at an optimal depletion rate, which over its expected 20-30 year life, depletes the energy asset below quicker than the heat can recover, economically forcing it to decommission.
Atlantic Geothermal LLC has a different idea. We call our system is a Closed Loop Energy Mine (CLEM). It requires drilling a 16’ diameter hole to a depth of 30,000’. Then a 5,000’ tunnel is bored the same diameter. At 50’ intervals along both sides of this tunnel a series of 6” holes are bored to a length of 1,500’, and they are connected at their ends employing directional drilling. This manufactured underground infrastructure resembles a tree leaf lying on a table with its stem turned upwards. The projected temperature at that depth is between 300- 350 degrees F and there are 1,000 atmospheres of pressure at that depth, preventing the water that fills the system from boiling. That water is pumped to the surface where the decreasing pressure allows it to convert to steam and turn a series of low pressure turbines. It later condenses back to water and is pumped back below. This well defined, manufactured underground infrastructure allows for an optimal recharge rate, giving the plant owner an asset that can produce reliable, baseline electricity for centuries instead of 2 or 3 decades. Yes, our up front cost will be significantly more, but that cost can be paid for easily by the extended life of the plant that will generate very long term profits.
Our prototype is for a 160 MW plant to be built on a 10 acre plot sitting atop of the underground infrastructure. The estimated cost would be $800M. This prototype could be expanded to produce 1400MW at a cost of $5.4B. This is about 1/3 the cost of a new nuclear plant that Republicans are pushing as one of their solutions to our energy needs, and ours produces zero pollution of any kind!
Mr. Friedman, you often stress education and innovation in your op/ed pieces and I could not agree more. Our project will be transformational in method; it will require developing new methods for underwater mechanical work, akin to the ongoing Mars mission using robots. Deep earth boring and tunneling technology will advance because of the needs of this project. Innovative processes and patents will likely emerge. Engineering students would leap at the opportunity to join in this endeavor. We could call them “The Gen Transformers”. As you said in your piece on July 1st, young Americans must take hold of their own future, their destiny, if America is to succeed at this very important challenge. We at Atlantic Geothermal believe it can happen and want to be a part of the exciting reinvention of America with what you call the ET revolution, a commitment to step forward and be a part of the restart of the American dream.
Should this letter pique your interest, Sir, we have a detailed concept paper that we could send to you. We’ve applied for grant money from the Energy Dept. ARPA-E program. Would it be possible for your “Science Times” editor to review our concept paper for possible publication?
Thank-you, Mr. Friedman, and please feel free to contact me or David Reynolds at your convenience.
Sincerely,
Kevin P. Downey David Reynolds
kevin.downey1@yahoo .com dave@atlanticgeothermal.com
802-464-7202 413-587-0021
July 6th 2009, 7:44 pm
I have found many parenting blogs that talk about "Going Green". It is something that should start at home. Try to re-use things and not always throw them out. If you must throw something out try to recycle it so that it does not end up in a landfill.
June 22nd 2009, 4:33 pm
the existence of(Brera-BrambrillaCary-Yale-Tarocchi)
June 19th 2009, 12:26 am
eyes smiling intoabsolutelykeen.
June 17th 2009, 12:55 pm
There is a common misconception that the world needs to stop emitting carbon dioxide in order to solve the global warming problem. Not true! The correct statement of the problem is that we must stop emitting carbon dioxide from burning FOSSIL FUELS. Carbon dioxide from burning biomass can be global warming neutral.
Three precepts should guide our actions. 1) This is a world problem. An expensive solution that works for the United States, but not for China, is not a solution. 2) Ordinary people should not have to change how they live their lives. The solution should still allow cars and planes. 3) Use existing investment when at all possible. Find a new source of hydrocarbons so existing oil refineries and coal-fired electricity plants can continue to operate.
1) Venture capitalists like expensive solutions. They make their money up-front by keeping a percentage of the capital they raise. Many of the solutions they propose simply don't scale well enough to solve the world's problem. Academics don't understand or appreciate capital investment. Industry fixates on it. A good model for how to accomplish this is the world effort, 20 years ago, to replace chlorofluorocarbons with ozone friendly replacements.
2) This is easy for electricity. When a consumer flips a switch to turn on a gadget, it doesn't matter whether the electrons were generated by burning coal or biomass, nuclear fission, falling water, photovoltaics, or the wind. Electricity doesn't care how it is generated. Not so for transportation fuels. Switching from liquid hydrocarbon based vehicles to electric ones or even cars burning ethanol requires consumers to change how they interact with their vehicles. Many pundits think drastic changes in consumer behavior are necessary to solve the global warming problem. Some even called for the abolition of the airline industry. They can conceive of battery powered cars, but not battery powered airplane. Burning aviation fuel produced from biomass would not contribute to global warming.
3) Today, cars in the United States can't burn pure ethanol. Refineries can't make it. To switch to an ethanol-based transportation system would require the country to scrap its existing oil refineries and build new fermentation plants. Very expensive! The existing pipeline and tanker fleet can't move corrosive ethanol to your corner filling station. The underground tanks in your filling station and all the hoses and piping there can't withstand ethanol either. Nor can the fuel lines in your car. It is completely unreasonable to expect Detroit to be able to design new cars capable of running on ethanol fuel. If Iowa didn't hold a presidential beauty contest every four years, ethanol would not even be on the political agenda. Most of the world uses hydrocarbons to power their transportation industry. In the future, this should not change.
Nuclear-power, while carbon free, is not the right solution to the problem. This industry has the ethics of Enron or the tobacco industry. They plant distortions and lies in otherwise reliable publications. If this industry had to compete fairly, it would be out of business. The insurance industry refuses to write them liability policies because they cannot calculate the risk involved. Astute lobbying has dumped the liability on the government, that's you and me, the taxpayers. No other energy source requires such a subsidy. There are better ways to solve the global warming problem than nuclear fission.
Let's make gasoline, aviation fuel, and diesel from biomass. I emphasize diesel, not biodiesel. They are not the same chemically. Biodiesel requires all new investment to produce it from fats. Although the chemistry is simple, it is slow and therefore requires large equipment which is not cheap. All this would be new investment.
What we need is a photosynthetic plant that makes a hydrocarbon that existing refineries can process into the same mix of gasoline and diesel as they do now from petroleum. Coal-fired electrical generating facilities should be able to burn this material to produce electricity.
Such a plant actually exists. It is a pelagic algae, Botryococcus braunii, that grows in the Indian Ocean. It produces a mix of isoprene oligomers averaging n=6. For some strains, these hydrocarbons comprise up to 70% of the dry weight of the plant. Scaling up production of this algae will no doubt be difficult, but so are all the other proposed solutions to the global warming problem. This proposal makes maximum use of existing investment and does not require the consumer to change anything. Since the algae grows in the ocean, it does not compete with food production, nor does it involve land-use changes. Algae grow in the water, and if properly contained would not be visible from land. The existing oil tanker fleet along with converted fishing boats could collect the algae, squeeze out the oil, and transport it to existing refineries. Bioengineering is an infant science. This proposal is amenable to continuous improvement. Imagine what a green revolution could do when applied to this problem.
For more information see:
http://alum.mit.edu/news/WhatMatters/Archive/...
Let's get started.
June 10th 2009, 8:52 am
Mr. Friedman,
You have nailed it, congradulations. Your research, formation of ideas, and mainly the integration of the idea that climate change can have non linear consequences, was brilliant. I am glad to see it is still a work in progress.
A reasonable idea, for which we currently have the technology, is large scale water desalinization. I wonder if by harnessing the power of the Universe (nuclear) and using the energy to desalinate water we could turn currently arid parts of the country into areas which are usable for agriculture. In addition, cellulosic ethanol may change the balance favorably toward biofuel. I believe that we are close to rapidly increasing energy yield from plants by using enzymes or other means to break them down further than what is currently available. The yield from algae is expotentially higher than food stock and uses high levels of Carbon Dioxide.
You will soon see a product called Thermafreeze on the market. It is a reusable coolant that is hydrated and cooled on site and should remarkably improve the carbon footprint of cold chain food shipment. 46 pounds converts to 1600 pounds of reusable refrigerant that gets cold faster and stays cold longer than any known similar substance. It is recyclibe, inexpensive and will be a market shifting technology. (Google it) It is fascinating and no one sees it coming. It is small, I know, but hopeful.
The fact that we can scientifically know the earth is heating is remarkable. My hope is that expotentially rising level of technology will help mitigate some of the impending gloom. Thanks again, Chevies Newman, M.D.
June 7th 2009, 7:39 pm
I thoroughly enjoyed this book and believe it contains a wealth of important ideas that truly must take hold in today's world.
From the perhaps pedantic viewpoint of a physicist, I would ask that in future editions, you would consider the wholesale replacement of the word "electrons" throughout most of the book with the far more correct terms "electricity" or, in some cases, "electrical energy". We do not generate, create or make electrons. They are always present. We only move them around and it is pushing them around that takes energy. There are no "clean electrons"; there are only clean ways to make them go from point A to point B. Electrons are not valuable and are never scarce. Only the ability to move them around matters.
I think it is important that a book that seeks to convey important technical information to the general public gets the basics correct.
June 7th 2009, 10:42 am
Dear Mr. Friedman,
Earlier in this blog I shared emails I had written to my Senator and to my former CEO.
I communicate with my former CEO about every three months on a range of topics. I had done this even when I was an active employee at DTE Energy, and now as a retired employee.
I wish to share this latest with you, as I believe it may be of interest to you.
The topic is sustainability through individual human change.
From: Gary Carl
Sent: Friday, May 22, 2009 4:11 PM
To: 'xxxxxxxxxxxxxxxxx
Subject: My quarterly rant - Sustainability
Mr. Earley,
Dick Cheney is calling from the mountain top that when we learn that the “enhanced interrogation” techniques he condoned saved American lives he will be exonerated.
I believe he actually believes he did a great service to his country with these actions. So let’s fantasize for a moment and say he is correct, though it goes against everything I have learned over the years about psychology, human spirit, and what I witnessed in Viet Nam.
What we must ask ourselves as individuals in the case of torture versus saving lives is what kind of people do we wish to be, and who are we?
If we so intently believe in morals, values, and virtues, as we claim, are we and those we love willing to be in harm’s way or even die to live these inner beliefs?
Or do we justify our evil by saving lives from evil?
Do we have a spirituality that is of compassion, gratitude, faith, hope, and love? Or do we just consciously believe we do, while allowing our subconscious to enact the dark side we all possess but normally contain?
One of the greatest court opinions for mankind, I believe, came out of the Nuremburg trials when the court stated that to follow orders or ideology, even through threat of death, is not reason, but that we must hold ourselves to a higher consciousness.
As human beings in the Utility business we face these same ethical questions.
Do we justify our inaction preventing us from preserving mankind and improve a way of life for billions of people, or do we do what merely appears to be right for the shareholders, stakeholders, and ourselves?
The CEO of Duke Energy has come to the forefront with his admissions of the effects of coal on climate change and the environment. Yet he builds two new coal fire plants when that money could be used towards a strong beginning in distributed green energy in his service area. As you are fully aware, hundreds of billions of dollars will be spent over the coming years to re-engineer existing plants and build new plants; that amount of money could easily provide the change we are headed for in green energy systems and smart transmission systems for the entire nation, not just make a footprint. This is where we must all come together and make these determinations in where and how to spend this money, put the independence of capitalism aside for a moment, put the fear to act away, and become interdependent in order to begin this change.
I commend him on his courage to admit all of our roles, yes - yours and mine also, in the degradation of our planet. Yet I also see him as contradictory as he fears for the shareholder and himself by not continuing that courage and taking charge of what we all know needs to be done.
We need leaders today of equal thought, both left and right brained thinking, linear and abstract.
We are looking for leaders who today, to use a poker euphemism, understand the need to go all in and begin down the path we need, and will, eventually go; today, not tomorrow, not next year, not when the technology improves, not when the government acts, but today we need this. Technology can never improve if the action is not taken to begin the outcome. In this the use of carbon credits will be good. It will force us to look elsewhere, it will force us to conserve, it will force us to be creative, it will force us into what has always been right.
But what a pity it is that any of us need to be persuaded or forced to do what is right, when we already know what needs to be done.
Our higher level of consciousness is not about saving American lives, it is not about Corporate Boards, shareholders or stakeholders, it is not about you nor I, it is about what lives in each of our souls, it is about what is of a greater power than any of these, it is simply to do what we know is right for one another no matter the cost.
In addition to a higher level of consciousness, in my view we need two human elements as individuals to have sustainability in any area, they are will power, and self discipline. This is where we are dysfunctional, as most who lead do not understand that how can any of us have will power if we do not have our will. As a nation, business, and a people we must become functional self disciplinarians. In other words, we must understand and live the four parts to self discipline which if you recall are:
1) delaying gratification; 2) accepting responsibility for self; 3) telling the absolute truth and being dedicated to reality; 4) bracketing ego needs for the sake of spiritual growth.
Sustainability will come through social change which will lead to economic change. And we cannot have social change unless each of us, and here I go again, begin the change to become who we were meant to be as human beings. And as it is estimated 96% of us are dysfunctional to some degree, very few are who they were meant to be. I have written much in the past of what it means to be who we are meant to be, and if you still have the services of Ed Schein he can better describe this.
As always it is good to be able to express myself to you. You can be the leader that is so desperately needed today, I believe this, but you, like I, must first go inward and do the hard work of changing ourselves to allow us to sustain that higher level of consciousness.
Take care.
Gary Carl
June 2nd 2009, 11:11 pm
Dear Mr. Friedman,
Thank you for writing Hot, Flat and Crowded. You did a great job (1) describing the problems of the world becoming hot, flat and crowded and (2) describing a variety of solutions, especially in the energy arena.
However, I hope that in Chapter 18 you will describe in some detail how much we need to rein in population growth and how it can be accomplished. You did a great job describing a vitally needed energy internet. The same kind of analysis needs to be brought to bear upon population growth. This is nothing new; many people realize the seriousness of the population problem. However, it was a glaring omission from your book.
Today, there is almost no politician willing to stick his or her neck out about the need to control population growth. You never read about this on the front page of the newspapers. You do read about water problems, about the price of energy going up, about immigration, about food scarcity in Africa, wars and genocide, poverty and terrorism spreading like a plague. But few people want to talk openly and publicly about how all of these things might be caused, at least in part, by too many people competing for scarce resources. People are reluctant to talk about reducing population. Why? Because people are afraid. They are afraid of all the things that might go wrong if we try to tackle this. Population control is fraught with huge moral, social, religious and political issues. But you are not afraid. You have the desire, the energy and the courage to tackle difficult problems and address them. And the population problem is one problem that is crying out for you to address.
You can help make it politically correct to talk about the need to reduce our population. Because so many people read what you write, I hope you will make population control and how we can achieve it a main topic of Chapter 18. You could start, for example, with the 1972 the Rockefeller Commission Report on Population and the American Future commissioned by then-president Nixon, which stated that “in the long run, no substantial benefits will result from further growth of the Nation’s population”. We need to praise China for their one-child policy, which by all measures makes tremendous sense, and is as urgently needed as the energy internet you have described in great detail.
So, in summary, I hope you will make population control – the how as much as the why – a key part of Chapter 18.
Sincerely,
Jim Gaw
P.O. Box 1001
Carbondale, CO 81623
May 30th 2009, 1:22 pm
In order to allow us to develop living standards in a more sustainable and regenerative way, we should envision a future for ourselves independent of fossil fuels.
It is my contention that if we could reduce building heating, ventilating and air conditioning systems electrical and fossil fuel use by over 90%, we could develop sustainable buildings, communities and cities.
When the temperature rises above 100ºF in the summer, air conditioning systems stretch the electrical grids beyond their limits while cars and trucks choke the air in towns and cities. Hot, humid days are the worst time to have high electricity use and pollution from vehicles, enhancing poor climatic conditions with man-made pollution. Directly connecting air conditioning electrical demand with the electric grid brown-outs and black-outs is no stretch of science, but no one has connected them and presented a comprehensive solution. Politicians and energy companies want to build a “more robust” electrical grid and “safe nuclear” and “clean coal” power plants with the economic stimulus plan, costing trillions of dollars and creating more greenhouse gasses and a worse situation long-term.
Now let us envision a world 20 years in the future when most homes and buildings are electricity generators rather than users, and most public and private transport run on clean electricity. The electrical grid redistributes surplus electricity from sustainable buildings to public transport during the day, and recharges electric cars and trucks at night. Energy intensive buildings, communities and cities are supplemented with energy generated in outlying renewable energy plants.
This vision has buildings using 90% less electricity for heating and cooling, and most buildings producing more electricity than they use during hot weather. Electric utilities use a few efficient generating plants and transportation uses little gasoline. U.S. greenhouse gas emissions have been reduced by over 80%. This vision may seem a fool’s paradise, but such a vision is the kind we need: Better to aim for a 90% reduction and fall short by a few percent than aim for 50% and achieve our goal.
Can we create this sustainable energy future now? The truth is: Yes We Can!
We have the technology to achieve this vision today. We can make efficient electric vehicles. Sustainable buildings could be built except that current air conditioning systems use too much electricity, particularly at high outside temperatures. Amory Lovins, founder of the Rocky Mountain Institute, presented a report in 1988 revealing that newer air conditioning systems performed poorer than older ones, they were less energy-efficient, cost more to install and maintain, and provided poorer comfort. Unfortunately, this trend continues to this day and agencies and institutions are currently recommending some of the worst air conditioning solutions: all-electric solutions such as geothermal heat pumps.
We need air conditioning systems that use little electricity during hot weather and buildings that generate more electricity than they use during hot weather. Sustainable buildings should produce more electricity than they use, repaying the energy used for construction and ongoing maintenance. These concepts should be the primary requirements for defining a sustainable building or community. The overall solution lies in developing an Energy Master Plan for every building, community, town and city. The Energy Master Plan is a comprehensive life cycle plan toward sustainable, high performance end goals: a zero carbon footprint, minimum, easy maintenance, and maximum occupant comfort and productivity. Energy Master Plans integrate Facility Master Plans and Transport Master Plans into a comprehensive Climate Neutral Plan.
New and existing buildings should be developed to be as sustainable as possible, beginning with passive strategies and then integrating passive strategies with active strategies. Three active strategies can help reduce electrical use in air conditioning systems by 90%: utilizing ground source heat exchangers for cooling and warming, eliminating electric refrigeration; using desiccant systems for year round humidity control; and using radiant ceiling systems for both cooling and warming.
First, it should be understood that these strategies work in sympathy with the energy flows of the building and climate rather than against them, unlike most active systems that impose their brute force against the energy flows of both the building and the climate. Radiant ceilings create a most comfortable thermal environment while utilizing water very close to the required room temperature and easiest to be obtained from renewable sources. These systems require only 60°F water for cooling in the hottest regions and 100°F water for heating in the coldest regions. Ground source heat exchange is simply using the average deep ground or well temperature of the area to temper the building, requiring little additional warming in the winter for cold regions and little additional cooling in the summer for hot regions. This will also work with a river or lake exchanging energy. A desiccant system is a salt solution similar to the little bags of silica gel placed in shoes and vitamin bottles that absorb moisture from the air and can be regenerated by heating them, utilizing heat in the summer, something readily available. The desiccant can also provide humidification in the winter by adding water to the solution.
To achieve a zero carbon footprint, buildings should be able to make full use of renewable sources such as ground source, solar thermal, solar PV, wind and water. Cities as large and concentrated as New York can have an Energy Master Plan that will move the entire city toward a sustainable future. Cities such as New York are as able to become as sustainable as suburban communities because they have a more efficient transport system and food and energy distribution system.
It takes vision and commitment from city, state and federal leaders, something that the US, UK and EU and all the world is still waiting for.
We are at the tipping point on many global issues including over population, climate change, pollution and the world economy. Must we wait for a catastrophic meltdown far worse than the financial system meltdown or should we use this economic recession to redirect our ideas to develop a truly sustainable green economy?
We are running out of time to act; it has been estimated that we have only 8 years in which to take positive action toward a sustainable future if we are to avoid catastrophic climate change by the end of this century. We currently have perfect conditions to change the way we do business and commit to a sustainable future, all we need is a change in government action at all levels to enact the change.
It is hope, not despair, which makes successful revolutions.
May 20th 2009, 10:49 am
Although you illuminated the global scale of the problem, I think there is one area in which your argument can be improved. I think it’s realistic and helpful that you deal with the problem on the global scale by looking at the role of world leaders, but I think that all world leaders play a role now and will play one in the future. I accept that President Obama has a lot more to do with the future than I do, but I think that leaders in the developing world should be included in your argument. Although China or the U.S. will lead, the leadership of developing countries represents billions of people and vital resources for the world’s population. After reading Hot, Flat, and Crowded, I still have no idea how you think most of the developing world fits into your big picture of the impending energy climate era’s future and where they are left in the resulting global economic, political, and social situation. Including the roles these governments will play will not only make your argument more complete; it will help your readers gain confidence in the alternatives you propose for the future. Our lifestyle affects and is closely connected to the lifestyles of people around the world, and I think more and more Americans are realizing this. Offering where these developing nations’ governments, and their citizens, fit in will give your American readers a better perspective of the world. After all, isn’t the issue of finding a solution to global warming an enormous task of global scale that connects each and every person on the planet? Our fates are all bound together on this issue because as we continue to destroy the planet, we all suffer. I think it would only strengthen your book to include all of the world’s leadership. By including them you include all of the world’s people and thus provide a more complete argument.
Thank you,
Molly
May 12th 2009, 9:38 pm
Mr. Friedman:
I am not quite sure what is in store for the world as we push forward with our goals of a cleaner planet. Alternative energy and more efficient/less polluting industry will undoubtedly improve the quality of life for all, as well as secure a sustainable future. Both America and China are racing to an invisible finish line and we are battling for every inch, but as we push forward my curiosity lies in exactly what will be the result for the developing world. The superpower status of these two countries unquestionably defines the major economic tides of our frail and sensitive global market. I hope America is capable of leading this economic and technological revolution required to survive as the harsh realities of climate instability become more apparent. My question for you, and what I hope you can elaborate upon in Chapter 18, is what do you predict will occur in the developing countries of the world as we define a new age of technology and economic practices? While I understand their impact is not as great as either the United States or China, I believe that their involvement in the world economy is pivotal, and therefore inexorably tied to the success of developed nations such as ours. I believe your insight to how they will transition into this new era as well as continue onward will give readers greater understanding of your arguments throughout the book regarding the need for a “superpower” to take charge and lead our world toward a sustainable future.
May 11th 2009, 10:56 pm
Mr. Friedman
Before the dawn of the industrial revolution in Europe, European countries were behind the rest of the world technologically, industrially, and inspirationally. But Europe soon discovered what it had that China, India, and Arabia did not (or at least did not know of at the time): coal. At its discovery it could not possibly have been known that it would prove to be one of the poorest investments ever made by mankind. The harnessing of carbon is a gift and a curse. To the industrial world for the majority of the past two centuries it allowed for technological advancements like the steam engine and the locomotive, but we are now paying the price for the luxury the world allowed us.
But it is not too late. Time is of the essence. Simply put there is not enough time for America to fix its problems and watch developing countries make the same mistakes the Western World did building societies based on carbon. We need a system of congruent evolution. Policy makers, alongside a strong minority of educated men and women, need to push for institutional change at the local and federal level. At the same time we should be hiring a young work force from AmeriCorps, the Peace Corps, the Green Corps, and any other institution that values life on Earth united under one goal: to educate the people of America and set up workshops in developing nations around the world to teach the value of developing intellect and not industry.. Knowledge of what is right, sustainable, and supportive of a healthy future floods classrooms at present, but the dam needs to break. It needs to be taken to the streets and to the small villages of the world now! Policy in the United States must be enacted and we must practice what we preach. The eyes of the world are on the United States, why not project the image of a sustainable ways of life.
The clock is ticking, and the youth of this nation hear it and are ready to vote yes, vote green, and live by those decisions.
May 11th 2009, 10:05 pm
Mr Friedman:
In your book, you discuss the difficulties that stem from the lack of political activism of individuals who identify with environmental concerns, but who may not have the academic or political background they feel they need to implement change. You seek millions marching for the environment they way they did for civil rights. You also argue that politicians are less likely to make more stringent policies for fear that their constituents would be unwilling to sacrifice for the sake of the planet. I feel it would be helpful to suggest some direct action for the environmentally-aware public, who are often ignored by academic elites pushing for change from the top down, in order to make their voices heard and create immediate reform of our current energy situation, to meet that top from the bottom.
I propose taking a grassroots approach and creating a movement to place some sort of over-arching environmental referendum put to the public in upcoming elections, (that is a question posed to the public regarding whether to make reform of our energy policy.) This movement must begin on the ground with circulating petitions Once enough signatures have been achieved, a referendum could be placed on the ballots of those states which allow them. If those succeed, the initiative can then be moved into the federal realm.
Beginning at the state level, the petition could simply demand a renewed energy portfolio, one that requires that states diversify their energy providers so that renewable energy sources are in higher demand. That same initiative could move into the federal realm, or a different, carefully worded initiative could demand the removal of all subsidies of energy providers who rely on mining/extraction to the energy sources (including nuclear). (After the success of the state initiatives, legislators could draft any number of proposals for the reform of energy policy.)
The success of any initiative like this would be built, like the initiative itself, from the bottom. Accumulating signatures on petitions in support for energy reform will raise awareness among those signing as well as create pressure on the politicians witnessing the movement. This could be an opportunity for those who agonize over the threats facing the planet and what should be done about it to capitalize on the “green consumerism” washing over the nation. As this initiative grows, the government would have confirmation of the attitude of the general public, who increasingly supports government help in moving towards a cleaner economy. The clarification of the public's standpoint could be the inspiration for forward thinking policymakers who have been holding back their ideas for a green revolution, and spur the beginning of change in the nation's attitude towards sustainability.
May 11th 2009, 4:14 pm
Mr. Friedman,
The aim of the book is spot-on: humans have dug themselves into a hole so far as planet and societal management is concerned, and it is high time to change if we are serious about becoming a more sustainable world community. America is indeed in an excellent place to step up and make changes within itself to lead by better example despite our sordid past industrialization and pollution. However, there is one major problem implicit with America motivaving all of its citizens and governments – local, regional, state, national – to lead the way: what is the rest of the world to do?
I’m sure that the petrodictatorships gaining millions of dollars every moment are not going to be happy about the sudden withdrawal of American funds as they begin moving towards clean energy development, or even in reduced use of fossil fuels. How will these countries deal with losing their largest-earning exports and loss of income thereafter, and how will their governments react? In no way does this imply that America should stay cheap and dirty for the benefit of other countries’ feelings and exports, but leaving this major player out in the dark without a plan (and known bad feelings towards America in the past) is a definite problem not addressed in this book. Is solar energy in desert climates feasible? Could thermocline energy be harvested from hot desert days and cold desert nights? Is wind energy an option in narrow mountain passes? Could any of these new energy options be exported or traded for profit?
Also, developing nations must feel an entitlement to develop just as America did with a carbon-rich advantage. While they are entitled to this opinion and indeed are growing each minute via heavily fossil-fueled means, how is this development to be regulated? To say that they can only grow by clean means (especially while America is still churning out smoke and carbon) is hypocritical and dictatorial from one of the world’s leaders. Not only should we lead, but we should encourage these countries to provide leadership and then lead our own country by example. America should provide leadership in the development of treaties, laws, and standards at various social levels (federal, state, and local) to infuse the impact of environmental change into people’s everyday lives in a constructive and meaningful way.
Leading by example on an international scale not only includes supporting change and acting on it at that scale, but it requires much-needed change at home concurrently. While the technologies and structures necessary for these national changes may not exist yet, it is said that necessity is the mother of invention. To spur environmentally-focused inventions of products, formulation of social constructs and processes to promote environmental change, and group together sponsoring foundations and organizations, a national registry and promoter of these initiatives could be created in the form of an overarching organization. In addition to inventing new products, other sponsored projects could include outreaches into local high schools and communities to promote environmental awareness and action in the form of voter support and awareness that drives those targeted to think environmentally beyond just green consumerism or turning off the lights when leaving a room. In leading the world, America must lead and organize itself first with a definite plan.
I really enjoyed the book and I'm looking forward to your future work!
May 11th 2009, 3:26 pm
Mr. Friedman,
In your book, you address very complex issues that an audience of intellectual elites would understand well, but I am concerned about the accessibility the rest of your readers might have in understanding these multifaceted topics. It seems you are targeting corporate leaders and policy makers as your primary audience, which is one approach to making change. However, I find myself wondering why you mention change through social action such as the civil rights movement, without trying to motivate that very change more within the working class or less educated society. The language you use seems to achieve the top down approach from which those in the position to change policy such as the politicians and decision makers, are given the tools to pressure the industrial powers at play. Wouldn’t influencing voters and consumers make en equally important impact on policy? Maybe this empowerment could be achieved by focusing more on green jobs and other issues understandable to those that might not yet have the critical thinking skills to analyze the complexity of environmental problems. Giving people a reason to believe in sustainability is the only way they will even consider changing their behavior and values. In order to do that, it is critical to consider the perspectives and worldviews of the working class. Doing so would make your book accessible to a broader audience, whether by context or language itself. As a result, awareness among the citizenry will increase, and with more awareness comes more political and industrial pressure for change from conscious citizens and consumers.
Thanks so much for your time, I enjoyed your book, and look forward to seeing the direction you take with this chapter 18 project.
May 11th 2009, 3:20 pm
Dear Mr. Friedman,
America and China need to change their habits as they are two major countries that have the ability to change the path of climate change. Yet I feel that by only speaking of America and China, you place too little emphasis on developing nations to change as a response of the limited energy supply. From deforestation in Indonesia to industrialization in Africa, there are poor choices being made throughout the world with regards to our limited energy supply. Should we be focusing on repairing America and China, while leaving these other countries out of the picture until Americans can redeem themselves? If developing countries begin to industrialize quickly or in an environmentally detrimental way, as some already are and others will in the near future, then they too will be faced with drastic policy changes, unless they act now. By providing the necessary knowledge and skills in sustainability and efficiency with energy programs within developing countries that are in need of attention, we can help to direct where their development towards sustainability while trying to repair America’s. By providing direction for developing nations in Chapter 18, you will better accentuate the crucial role they will play in changing sustainability standards.
Loved your first book and look forward to the second!
Erika
May 11th 2009, 2:58 pm
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