What to Do About the Big Three?

We have a new president-elect, and he (with his predecessor) is facing an old problem: what to do about the Big Three automakers? These companies haven't been innovative or competitive in the marketplace in a generation or more. Now General Motors is looking to the federal government to offer a big aid package to keep the company in business and keep its many thousands of employees working. There is little doubt Ford and Chrysler will follow suit.

This poses a conundrum for anyone committed to bringing about a new Clean Energy System like the one I describe in Hot, Flat, and Crowded. Is it a good idea for the government to rescue GM with a financial package like the ones offered to Wall Street earlier this year, or is such a rescue a way of stimulating ignorance and rewarding the worst offenders, the foes of energy innovation?

If Washington does offer a rescue plan, what terms should the government ask for to hold the Big Three accountable in the new era we are in? Can we really expect the automakers to finally try in earnest to produce plug-in hybrids and other vehicles that use fuel in cleaner, more efficient ways? Is there a good way for the government to extend the rescue to the more competitive, innovative automakers—Honda and Toyota—so that they can take roles in leading the auto business into the Energy-Climate Era at last?

I am eager for your thoughts. Thanks for taking an interest in Chapter 18.

Ideas:

Hi Thomas,
In response to your comment in the New Yorker magizine, about the economy being the new 9/11, I'm calling it 7/11. Why? I'm a sculptor and while recently making a piece about the bail out I discovered how many zeros are in 700,000,000,000. Yes that's right 11. Makes a person wonder!
Steve

Steven L. Rieman
November 21st 2008, 10:50 am

The industry is over-capacity. Saving any three failing firms in the industry is nothing more than extending an inevitable conclusion.

U.S. automakers pulled themselves out of the 2001 downturn by accelerating demand through a series of incentives. These incentives were instituted, in part, by their captive credit arms (GMAC and Ford Motor Credit) using excessively risky credit policies such as upside down LTV, low-no rates, and loans to credit ratings that would have been untouchable a decade earlier.

This artificially stimulated demand. Artificially because it's simply not sustainable business - and that bubble has burst. We are talking a lot about the sub-prime mortgage crisis, but that's not the only large-ticket asset that has had absurd credit practices (just the biggest at the moment).

So, credit markets are frozen at the moment and that hurts/hinders auto demand? Even when the credit freeze thaws, you won't see all the demand come back. A lot of the loans we made in the last ten years should never be made again. You can't hedge against 100% default and you shouldn't be hedging against substantially high default rates - you should simply not enter that arena.

The end result is that an industry with lagging sales prior to the recession is likely to emerge from the recession with lower total demand. Some of which, at least in the U.S. markets, will never return.

A bailout can't work in that situation. Let the least effective firms in that industry die - because they are already dead.

I do care about the jobs and the regions that will be hit worst when this finally unfolds. They can be saved, the manufacturers - not so much.

We need to have nationalized safety nets - and that includes health care. You see so much criticism over the 'high' cost of GM's benefits relative to foreign competitors, what you don't see mentioned is that ours is the only privatized health care system in the competitive mix. GM is carrying health care costs that Toyota, BMW, Nissan, and Dailmer-Mercedes don't have to carry directly. Our lack of national health care has been a competitive disadvantage to U.S. labor for some time now - we need to end that.

Following that, we need a massive infrastructure program. Jobs in the F.D.R. sense. We need a national energy grid, we need national renewable energy fields, we need an infrastructure that supports sustainable development, and we need a transportation system that isn't predicated on putting one-person per car shoehorned into freeway gridlock.

It's not a question of 'what the individual consumer wants' on that last topic - it's a case of pricing the externalities back into the ownership costs (gas taxes similar to Europe are needed to actually price the cost of owning a vehicle to societies costs of you owning that vehicle). With that in place, we need metropolitan areas to have working mass-transit systems - both hub and spoke systems utilizing mixtures of technologies in major areas and cleaner systems in smaller municipalities.

Following a national infrastructure investment program (jobs baby, jobs), we need to privatize the start-ups that make sense to privatize. IPO these newly created (and successful) entities and let the U.S. government (that funded them) get the benefit of their move to the market.

At any rate, we need a major reboot, and it's going to take hundreds of billions of dollars. Pumping any of that investment into this auto industry is a waste of money we will soon need elsewhere.

Anonymous
November 21st 2008, 8:37 am

The primary focus of the issue is how to keep a large number of americans employed in a time of instability. A secondary goal would be to keep those same americans within the same corporate framework to smooth out retirement and medical issues.

1 The federal government should start an immediate replacement of 75-90% of their fleet of vehicles with electricor hybrid only vehicles within this fiscal year.
2 A loan could be made to the Big 3 contigent upon their supplying electric vehicles to the government to repay the value of the loan.
3 The vehicle requirements for the competition should be published within 30 days.
4 A competition should be held 90 days after the release of the requirements.
5 After a 60 day competition the "purchases" against the values of the loans in each vehicle subtype, van, minivan, sedan, truck would be allotted 50/30/20% increments for 1st/2nd/3rd performers.
6 Deliveries would be expected to start within the next 90 days.
7 Subsidies would be offered to state/local government purchases for electric vehicles which they can then choose based upon the federal testing.
8 large natural gas vehicles might also be beneficiall buses, large trucks, garbage trucks or street cleaning vehicles; should also be considered for subsidy.
9 Offer large tax breaks to individuals and companies who buy these cars. We did it for the big SUVs. We should be able to do it these too.

Benefits:
1 money gets to the companies immediately.
2 retooling can begin now based upon expectations of demand for their product. delivery volumes could be modelled along a bell-shaped time curve to allow for low volumes initially and low volumes at the end as the company has completed it's "retooling".
3 current designs can be modified to meet the car requirements without a big marketing campaign. The P51 Mustang is often discussed as an industrial miracle designed in less than 100 days and resulting in one of the premier designs of the war. However, it also used a fair amount of of the shelf technology not the least of which was the rolls royce merlin engine at its heart. This environment must be recreated now; use existing car designs, put existing electric or hybrid technology in them, accept the limitations of the current technology for the primarily short haul vehicle, and skip the expensive marketing campaign.
4 The companies get pushed in the "right" direction for the future with some assistance with a little for everyone and the government still gets their best current design.
5 Familiarity and acceptance for the public with the electric/hybrid.
6 Working lab for the implementation of these cars into the current system to include their repairs and inclusion of their parts into the distribution system.
7 Additional job creation to increase the electric grid infrastructure at and around government facilities to keep the cars charged (which can happen at night by the way to maximize plant efficiency)
8 Assist with the development of the battery industry
9 Spur planning and development of the battery recycling industry.
10 even if a ford or chrsler design wins that doesn't mean they couldn't subcontract out to a GM plant some of the manufacturing. this may be somewhat unrealistic but working long hours to keep the factory open by changing things beats going hungry.

Potential achievements: Job creation or maintenance, decreased CO2 emissions on a daily commuter basis (although the manufacturing of so many new cars will likely be an overall increase), economic inducement to strengthen overall electric grid which also needs help.

Cons:
A lot. Not the least of which is we may end buying a bunch of crap cars compared to what we have been used to for our federal employees.
-the aforementioned overall CO2 increase
-increase in overall waste, especially heavy metals potentially
-increase in spending
-possible delays in manufacturing leading to job loss
-likely will allow for some contraction in the US auto companies

i've been trying to think of ways to get the electric herd to stimulate the economy. the only way to convince them to sink money in is to give them a sure bet of some kind of return in this unsure environment. a final unrelated piece of the plan might be:
10 offer tax breaks to institutional size direct investmentors in the auto companies who are required to hold their money there for 5 years.

Herb Kwon
November 20th 2008, 10:47 pm

I'll limit comment on the Big 3, since there are clearly other manufacturers out there who know how to innovate and make drop-dead gorgeous yet fuel efficient cars AND simultaneously know how to manage inventory, debt and cashflow effectively. What I do want to comment on Mr Friedman is the implicit assumption that "hybrid" technologies are the only solution moving forward. The Mini CooperD - a clean diesel - is not far off the consumption and emission stats of a Prius, yet it probably weighs half as much without those batteries! Also look at BMW's Efficient Dynamics - they achieve significant consumption and emission savings through auto start/stop capabilities, brake energy regneration, low resistance tyres etc. By focusing on hybrid technologies alone, we risk constraining innovation. I saw you on the Daily Show talking about subsidies for alternative energy sources - I met a gentleman on a plane who works for a bio-fuel company. His opinion was that subsidies are a big barrier to adoption of alternative energy sources. It's not the oil companies or the car manufacturers who are the biggest barriers to cleaner cars, but the governments. Particularly in Europe where they take 70% of the price of a gallon of gas as tax - the governments have NO incentive to shift to alternative forms of energy, because they have to pay subsidies for every gallon of bio-fuel that is bought.
Without government support how else are we going to converge on a common alternative fuel and upgrade all of the gas stations to carry pumps for new fuels - whether natural gas, bio-fuels or electricity sockets?
The whole industry is rotten to the core - from the oil companies to the governments that carry a green facade to the Detroit guzzlers who have failed to innovate. And under those conditions, it would be suicide to bail the Big 3 out.

Georgina
November 20th 2008, 7:21 pm

How ironic is it for the CEO's of the three big US car makers to take private jets to Washington DC to testify in front of the senate about their financial issues, which they created with the lack of their vision. Now they are claiming they are working on alternative energy cars, which will not be available on 2010-2020 "Too Little Too Late". If we need to save any one these 3 auto manufacturer then it should be Ford, as they are the only one with some vision of alternative energy car. Ford is working on Hybrid cars that combine and electric motor with fuel cells, hydrogen-powered vehicles. We could help Ford financially to buy off the other 2 auto manufacturers, fire all the executives without any incentives, as they don't deserve it. As for their employees getting laid off, I believe it is time for the Union to step forward and help his members. It is one of the reasons to be member of a Union, right? No wonder the Union is on auto makers side, they don't want to come up with the money they made off of these workers over the years. The executives keep getting fatter paychecks and the workers are the ones, who suffer at the end. Time to let the executives go and get some new ones with some vision, I say!

What is the point of helping the auto industry out, which continues building SUV's and large autos that people are not willing to buy? Now some dealers have the 2 for 1 buy plan where a person, who buys an SUV gets a second used car for free (very smart, ya right). If they have such a huge inventory of SUV's and trucks, why are they still manufacturing them? This to me should be demand/supply 101. Pretty basic!

Micahel Sami
November 20th 2008, 2:54 pm

I have a problem with all the talk of bailing out the big 3. First and foremost, Cerabus is a privately owned company who chose to buy Chrysler from Daimler. They are not required to open their books to the public, yet they are the first to stand in line asking for help. This is the risk/reward of doing business. You invested your dollars and now you're taking the hit like the rest of us. Is anyone going to bail out my stocks if I made a bad choice? Doubt it.
As for GM/Ford. They've invested billions in overseas markets trying to secure their corporate greed. As stated in many blogs before, what's the plan Mr. Big 3? If its just give us money, then that isn't going to work. You've sat back for years sucking up huge profits, taking massive and unjustified bonuses, failed to construct a solid business plan, and have developed yourselves into a reaction type company instead of being proactive. When gas shot up and your big vehicles didn't sell, you panicked. You asked the government to help with loans to develop more efficient vehicles. Your japanese counterparts were way ahead of you. Critize all you want, they invested because they are forward thinking. You sat back and just watched it collapse knowing your song and dance would be heard throughout the land. Please help us, we're struggling.
Here's my suggestion. Since your gas guzzling vehicles aren't selling, how about you go to the oil companies who helped create this mess. Ask them for assistance. Corporate greed is killing everyone, but between the car companies and the oil companies, they are at the top of the list. Huge bonuses, salaries, and massive tax write-offs. Sorry, but its hard to feel their pain when the whole economy is suffering. How many of the top executives have to worry about mortgages, food, bills? Not one!
You created your destiny by overcharging for your vehicles, using creative financing technigues, and overall ignoring your primary business purpose.
File the bankruptcy and start over. I'm not willing to spend anymore tax dollars on overpaid executives and board members who fail to do their jobs.
Good luck!

Big Dog
November 20th 2008, 2:38 pm

What the auto makers need above all is sales. If the U.S. government sent a voucher to every American family to buy a car made in AMerica in the next six months, it would represent a tremendous economic stimulus throughout the economy and perhaps make progress to reenergizing a citizenry that has lost confidence and fears spending money.
One million additional sales would equal $4 billion. If the automakers expect sales of ten million vehicles in the next year, half a year would represent 5 million for total cost of $20 billion. An additional one million sold would be a 20% bump, not to mention buying a better car, etc.
One could tie the program to certain reforms in the auto industry as well.

Yes, we need a bigger boat!

Jonathan Brickman
November 20th 2008, 12:57 pm

I think that three things need to be done. 1. Figure out a way to have a weighted gas tax, i.e. if the retail proce for gas is 2.25, add a 'green tax' of 1.25. If gas goes up 25 cents, the tax goes down 25 cents. Keep the pump price stable. The proceeds go directly to support innovatve green technologies. When prices are down, there is no incentive, but there will now be cash. And we will eliminate the ride that OPEC takes us on.
2. Green technology should be open, similar to linux operating systems. If the proceeds from the above tax are used to promote this, it will hopefully provide a flood of ideas. These ideas will spur investment, innovation and jobs.
3. Follow Mr. Friedmans idea and force the Big 3, or 2 as it probably should be to retool everything, from the union contracts to dealership contracts. Clean the slate, and if it takes the $25B it make it happen, so be it.

Tom M
November 20th 2008, 12:44 pm

Mr. Friedman,

I have read and pondered and read some more about the bailout plan for the financial institutions along with the proposal for the Big 3. Having read "The World is Flat," I understand and agree with your ideas on government intervention with regulations in a free-market society, yet it raises a question for our current situation. Just for a quick example, we all know AIG was a bit decadent with a portion of the bailout money they received while maintaining "We recognize the need to be sensitive about all company expenditures." Personally, I know there is nothing I can do to stop corporations and executives from over compensation or spending large sums of money on needless weekend trips, but with the economy in shambles, it brings about a rage in the minds and hearts of the American people. My question is "how" or "can" the government regulate where the bail out money is spent or invested? Simply throwing money at a company does not ensure that it will be used in the best interest of stakeholders. If we bail out the Big 3, I know incentives will be given for those who invest in green technology along with other perks, but incentives are not enough. I believe to give the bail out plan its best chance for success is to regulate how the money allotted to each is spent or invested. Also, it may serve to alleviate that rage felt by Americans because it would at the very least ensure the money loaned was not being wasted on the personal luxuries of some CEO.

I would appreciate any and all feedback when you have a chance! Also, I am currently a student at Salisbury University majoring in Information Systems. I know it is a long shot... but I will ask anyway. If you were available in the spring of 2009 to make a visit to the Eastern Shore, I hope you might consider bringing some insightful ideas to the campus! Can't wait to begin reading "Hot Flat and Crowded"

Adam Keeling
November 20th 2008, 1:44 am

There has been much talk about the 'Big 3' and what we should do to help them, either by Chapter 11 bankruptcy or a bailout plan. I agreed with your argument from 'Larry King Live', which stated that it would not be wise to give money to the automakers without a plan of action to reorganize these failed companies. However, I argue that the Big 3 US automakers need more than reorganization.

First, the Big 3 need to start making products that the average consumer would consider purchasing. This means having both higher fuel efficiency standards and better looking automobiles. Maybe the US manufacturers can look towards the Germans for design ideas.

Second, to ad to the last point, US automakers should focus most of their efforts on vehicles that are actually green. This does not mean boosting the efficiency of a large sport utility vehicle (SUV) or truck to ~20 mpg. Rather, we should see large improvements in the use of batteries, fuel cells, and other technologies. Or at least see smaller vehicles reach the same fuel efficiency as a Toyota Prius. Just because a vehicle has the word 'Hybrid' on it, doesn't mean it will sell. Customers aren't that easily tricked.

Third, they need to quit offering so many incentives to its workers. It has been said that $1,200 - $2,000 per vehicle sold goes to worker benefits such as healthcare and retirement. This is compared to approximately $300 per vehicle sold my foreign automakers. The strong labor unions would disagree with this point, but a Chapter 11 bankruptcy would be able to get around them.

Fourth, the leadership in the American auto industry should take less wages, bonus pay, and other incentives. This money can be used towards research and development, or for the normal workers in the company. It does not follow that CEOs of failed companies should get millions of dollars in pay.

In sum, I have argued that the US automakers (Big 3) need to make vehicles that will sell in the US, focus on new technologies, reduce incentives to its workers, and for the leadership to take less pay. If these things are done, I believe that the companies in question will be more competitive. A bailout will not force the Big 3 to make any changes whatsoever, and thus is not a viable option.

Corey Sinclair
November 19th 2008, 9:35 pm

I understand that these three automakers represent a lot of American jobs, but the real reason that they will be bailed out, whether we think it is a good idea or not, is that our government has been propping them up so much already, that to let them go under would cost the government more than to prop them up.

What we should be focusing on is nurturing start up businesses in technology markets. It would be most productive to focus energy and funds on startup companies in technology markets which will create new jobs. Every person that makes a conscious choice to take responsibility for our shared experience -- to support the innovations, conversations, and organizations which improve our survivability as a whole -- makes it easier for all of us to succeed.

Margaret
November 19th 2008, 8:48 pm

Mr. Friedman,

I am a big fan. I saw you on cable and you were great, you were spot on about the big three and their awful attitudes. Here's something that occurred to me, someone posed the question about "what if Steve Jobs came up with the i-car?' It may sound silly, but the point is that an extreme lack of innovation is what ails the American auto industry and that has been brought about by the stranglehold they have on everyone associated with producing cars. Only other huge auto makers have been able to compete. If anyone small invents anything new in autos, they buy them out or crush them. This economic catastrophe,and it's going to get way worse than now, is an opportunity is disguise. There are great young innovators out there and they will finally have the chance to show us what transportation can be and create the new economy that will take us forward.

Mary Williams
November 19th 2008, 8:34 pm

This situation shows a complete lack of planning by these companies the small exception is Ford who at least is making an attempt to ditch the baggage and produce cars that people actually want to own. (That does not mean they are not responsible here too by any means).

My problem with a bailout is simple: I like many other consumers choose not to purchase one of the big threes' products because I do not believe in the companies on the whole (for good reason it seems)

However I and all the other tax paying citizens are being imposed upon to buy the product anyway.

That is not how business or free enterprise works.

You do not run your company into the ground and then hold a gun to people's heads with threats of an economic crisis if they don't help you.

You had your chance to change your strategies and you decided to be complacent about shifting your paradigm.

Do not turn this around and blame the consumer for choosing not to buy your sub-standard product and any subsequent economic shortcomings that follow your failures. You all can bear the burden of your failures on your own. You can accept the responsibility for the loss of jobs and the destruction of your companies. After all it was you and your executives and union leaders that made the poor decisions in the first place. You are the ones who squandered all of the money in high risk ventures fueled by nothing more then your ego's and personal financial gains.

The result of the mess you have created is good hard working people loosing their livelihood - that is not the fault of the tax payers - that is the fault of your companies and the unions that are affiliated.

Re-structure your companies under bankruptcy protection, re-negotiate with these unions and find a way to be competitive in your market place.

The simple addage: "Change or Die" That is the credo in the car business and has been for many years.

Maybe it is time to get back to basics and focus on producing cars that people actually want to buy.

The consumer's have spoken for many years with their wallets - shame on you for trying to make your failures their problem.

Michael Piper
November 19th 2008, 4:58 pm

Yes, Chrysler, and to a lesser extent GM were slow to react to the changing non-SUV-buying market. (Ford has been doing an outstanding job of preparing for a new and different future under Alan Mulally's leadership.) While I see little hope for Chrysler's survival under Cerberus/Nardelli leadership, GM has been changing as fast as possible for such an oversized corporation. You may be correct that the problems of UAW obligations and legacy costs might be insurmountable, but you are dead wrong about the product offered by Ford and GM. The Malibu and Fusion models are as good as any on the market, as are a number of higher-end Cadillac models and even the new Lincoln looks like an appealing car. I recommend that you take up General Motors' offer to view their new and upcoming products before you write another article on the auto industry.

Also, you are dead wrong in your advocasy of plug-in hybrids as a method for improving the environment. As long as we are getting the lion's share of our electricity from coal we are not gaining anything by converting from gas to electricity. Until we pursue nuclear power to the degree the Europeans have, we will not gain anything through switching to plug-in hybrids. Until then, clean diesel is a much better alternative.

Anonymous
November 19th 2008, 1:44 pm

Part of the problem with the auto industry and Detroit is their refusal to face the truth. One example is a recent article in The Detroit Free Press by SARAH A. WEBSTER • FREE PRESS BUSINESS WRITER • NOVEMBER 18, 2008 titled "Rampant auto job losses seen"

In this article Ms. Webster states Ford has 245,000 US employees. Actually Ford has only 87,700 US employees, a fact which is easily checked. This example illustrates the myopic view of reality which pervades Detroit and the media that refuse to say the emperor has no clothes.

ejhickey
November 19th 2008, 1:13 pm

I have arguments, Mr. Friedman, on some of your positions, even though I think that "The World is Flat" and the new book (both of which I have actually read) are extremely important ones.
I don't have an argument with your position on the big 3. I agree with a previous poster that we should institute an 100% green energy tax break (I think you said something about that in your book). But, I also think we should: dissolve tax breaks for SUVs; tax gasoline so that it always sell at $4 a gallon; and begin new aggressive CAFE standards.
Chapter 11 may the needed solution. It's scary, but the big 3 need to divest themselves of legacy costs, and reorganize themselves into viable corporations (smaller ones that couldn't get $$$ from the American taxpayer). I think losing the Boards of Directors and the top management (as you have suggested) is probably the way to go. Dems are tied to the UAW and may not be able to do that however. They need help.
BTW, I am having a book discussion of "Hot, Flat, and Crowded" at my house in Ft. Myers, FL on the 6th of December, 4 to 6 pm, if you would care to drop by.

Patrick Greene
November 19th 2008, 12:46 pm

Who Killed the Electric Car? is a film that opened my eyes to the evils of lobbyists, big oil companies, big auto company wastes and all that is bad in America. The American auto companies make a bad product that is bad for America. It's like a big drug dealer. Technology exists to put electric vehicles on the road which will meet the needs of 80% of America's daily driving needs. One way to look at this is from the backwards way we have approached this in the past: 1) Fearful that by replacing the current, outdated industry with clean, long lasting electric vehicles that don't have the need for other junk that comes with it; air filters, oil filters, spark plugs, mufflers... Fine- take those resources and create an industry that builds factories to make solar panels (or better low cost PV films) and equipment to harness the wind. Re tool the factories and then retrain the workers for this new economy. This would be a positive way to spend our tax dollars.
We have been living in the age of cheap oil and ruining our planet. Gas prices are low this minute, but it would be idiotic to relax. We must stop sending $700B to the oil producing countries. That same $700B will go a long way toward harnessing natural energy (I have stopped calling wind and solar alternative) Natural renewable energy has to be our future. Tom F's book nails it. It's a matter of national security. If we are not retooling while oil is cheap, how will we retool when it is expensive oil. Expensive like we haven't even seen yet. (See Peak Oil)
We could lie in the bed we've made, or we can get up and fix it. Neither will be easy, neither can be accomplished without sacrifice, but the later is a choice we can live with and eventually thrive with. The former will lead to the end of the USA.

Tom S.
November 19th 2008, 11:34 am

It appears to me that bailing out the big 3 is like re-arranging the chairs on the deck of the Titanic. They will just burn thru the cash and remain status quo. It's strong medicine but if they went into bankruptcy this would give them room to reorganize and get rid of some of the hide-bound ways of doing business and get competitive with the Toyota's of the world. I must note this is a 2nd go-round for Chrysler. I know, this is a simplistic view but I am a simple man.

Mehillbilly
November 19th 2008, 7:55 am

Wednesday, November 19, 2008, USA

The World Needs a New Industry

The Big Three USA North American Operations (NAO) Auto Industry, General Motors Corporation, Ford Motor Company and Chrysler Company have reached the end of its Incubation stage of Industrialization. They will merge, retool and successfully give birth to a new industry. This industry will exceed the development of both The Manhattan Project and The NASA Moon Landing.

The World is about to see how American Know-How in the USA can pull together to create a better World. The NAO Automobile Industry will continue to work under a bankruptcy clause. It will be allowed to make parts for previously built vehicles. The industry will begin to merge and eliminate product lines. This will allow the old way of doing business to fade away. It will emerge from bankruptcy with a new intent for humanity’s success. NAO Auto Industry will go for the works or it will be oblivion.

Homes, not cars will be built for Global distribution and retrieval. Eco-technical homes and Tri-Townhouse Omni–Inclusive Cities will be created to raise the living standards of all humanity.

The USA NAO Auto Industry will pull us out of our Global Economic Crisis and create a sustainable economy for centuries to come.

Dr. Michael A. Grand, Futurist / Visionary
Critical Path Educational Services
StarSpace Structures: Controlled Living Environments
Intellectual Integrity Project Director
Boynton Beach, Florida USA

Dr. Michael A. Grand, Futurist / Visionary
November 19th 2008, 7:37 am

Don't re-invent all wheels...go with what's already out there and build partnerships!

3 clusters of travel distance needs:

We have metro areas,
short haul distances 100 miles or less
long hauls (G-d bless the truckers who have to make them to deliver the goods)

There should be a mandatory strategic alliance between American oil companies and the Big 3. Partnerships to build infrastructure to support battery operated cars. (See Renault). Start in all major metropolitan areas.

For mid distances of 100 miles or less. GM should do a joint partnership with leading European firms who make high speed trains. THIS SHOULD BE HOW WE DO A STIMULUS PACKAGE AND MAKE BUDDIES WITH THE EUROS TOO!

Let's also get off our high horses and look at what they are doing in Asia that works.

For the far reaches and rural areas, give them what's left of the fuel for the time being until technology gets off the ground.

Debra in Brussels
November 19th 2008, 3:50 am

All the biggest problems we face (the economy, the auto industry, oil dependency, global warming, the Iraq War) have one common solution, and it is actually the opposite of a carbon tax:

MAKE ALL GREEN ENERGY TECHNOLOGY 100% TAX FREE.

It is that simple. No sales or income tax on revenue from clean, renewable energy or technology (like plug-in, flex fuel hybrids) that radically decrease oil consumption. No capital gains tax on companies stocks and dividends in proportion to the percentage of their revenue that comes from green energy technology. That simple policy will supercharge private investment in clean and renewable energy technologies... on the order of $300 billion dollars per year, or more. That includes new investment in the US auto industry, as investors see a path towards a increasingly tax free auto industry. It will encourage oil and coal companies, and utilities, to voluntarily go green, in order to escape taxes.

It will keep the cost of energy as cheap as possible by lowering the price of green energy, creating massive new green energy competition that reduces demand for oil and coal. Cheap energy will in turn stimulate every other sector of the economy.

And NO FEDERAL SPENDING IS REQUIRED. It does not cost one dollar upfront. A focussed tax cut on this one sector of the economy can lift all others by keeping the price of energy low for all, and producing massive domestic employment. A tax cut here will produce a massive tax revenue surge from the rest of the economy. Tax freedom for green energy will make the US the world leader in green energy investment in Obama's first term -- in fact, most world green energy investment will go through the US for the tax advantage.

So forget Obama's $150 billion federal "investment" over 10 years -- that is PEANUTS compared to what is needed and what the private sector can do if we make green energy technology tax free. And puh-lease forget the stupid carbon tax and cap-and-trade proposals that do not really work and will only raise the price of energy, and further depress the economy. A carbon tax is economic suicide, and entirely unnecessary when you can get the same tax differential, and accomplish the same shift with an entrepreneurial boom by making green energy tax free.

A 100% tax cut for renewable, clean energy technologies is the cheapest and most effective stimulus we could provide right now for our struggling economy in general, and for the auto industry in particular. And it is the absolute best and fastest way to achieve our goal of creating a clean, green economy.

But enough. If you wish, read more at GreenEnergyTaxCuts.com

Rod Richardson
November 19th 2008, 2:25 am

Dear Mr. Friedman--
I am sure I am not close to the first person to ask you this, but given the fact that you are the US's pre-eminent columnist and author on the future of our country and our planet, and that in every interview you give you express hope that Obama will happen to agree with some of your insights and implement the most forward-looking, effective and broad strategies to deal with the 7 major crises affecting our country today, I have to ask the following:
Is there any possibility of you meeting with the President-Elect to discuss these ideas with him? You almost surely did not have the ear of President Bush for ideological reasons, but Obama seems like he would be amenable to your suggestions. This may present a conflict of interest for you (a journalist giving advice to a politician), but is such a conflict of interest too large a cost for the possibility that your ideas may inspire Obama's vision and salvage our country?
I don't know--maybe Obama reads you constantly...or maybe he is just naturally of a like mind to yours such that you don't need to affect his already enlightened plans for crisis management and for America's leap forward into the 21st century. In the case, though, that he does want to have input from the brightest minds, I think that you should make the attempt through the NYT to see if you can shape his policies. An indication of the respect I have for your ideas and insight is the fact that I am not sending this plea to any other journalists.

Steve
November 19th 2008, 2:12 am

Mr. Friedman:

I don't think it's fair to say that GM is without innovation or that they are a foe of energy innovation. Did GM make a mistake in investing in large SUV's at the expense of small cars earlier in this decade? Sure. But there is hope on the horizon. Have you heard of the Chevy Volt (runs in lithium-ion batteries)? Or the new Chevy Cruze (new small-car with lots of research $)? GM is shifting it's portfolio to small cars. You should also note that GM has pulled the plug on continued development of the next-generation large SUV (Tahoe, Sierra, Escalade) so these vehicles will be removed from the market within the next 5 years. GM gets the picture. They've improved products significantly within the last 5 years. The new Chevy Malibu has received mostly positive reviews from industry journalists, GM now has many hybrids available, and the CTS was the 2008 Motor Trend Car of the Year. Yet GM bashing continues to be a national sport, probably because many Americans still haven't forgiven GM for the crummy products it manufactured during the 80's and 90's.

As far as labor costs go, there's hope on the horizon there too. In 2007, GM negotiated lower wages for new incoming UAW members and moved the health care burden onto the UAW (effective later this decade) that will save GM billions if they can survive.

On the subject of bankruptcy, would you buy a car from a company in bankruptcy? If you were a lender would you give a loan to a bankrupt auto maker with negative news in the press? I strongly disagree that bankruptcy is a viable option.

Then too, what about all the American engineering jobs that would go down the tube should the American auto industry fail? Would it not be a huge blow to American engineering as a whole, leaving America even less competitive in the global market?

Bill Holthaus
November 19th 2008, 2:10 am

Thomas Friedman seems to be strongly against providing loans to the automakers, but also thinks that we "need a bigger boat" and we should be willing to throw every resource we have to get consumers spending again. (By the way this increased spending will increase fossil fuel use and therefore, atmospheric CO2 levels and dependence on trade with the middle east, but I digress). He also states in other appearances and articles that he supports the injection of money into the banking system and that we just can't afford to worry about incompetence or fault. I can't figure this guy out. Keeping the consumers employed seems like a good way to keep them spending and at least somewhat productive, so why would loaning money to businesses be a bad idea? We've already decided that the free markets don't work, so lets give every business and consumer a break.

Folks, this is complicated mess. Thomas Friedman doesn't know how to solve it. He is not even capable of putting forth a consistent position. Many of the statements he puts forth just aren't supported if you actually research the facts. He's weaves together half-truths to create an interesting story. He puts forth biased and oversimplified arguments and is only willing to present the data that happen to support his conclusion. He generally dumbs down problems to make potential solutions seem simpler than they really are, as if there were no trade-offs or spectrum of both good, bad, or unintended outcomes. Give me a break..a half-assed proposal from an opinion columunist based on half-assed and incomplete research has a very low probability of any good outcome. Probably about the same chance of working as my half=assed suggestion to give a handout to everyone.

Tom
November 19th 2008, 12:38 am

Here's an idea. Why don't we give the $25 billion to Tesla? They seem to have the right idea. Let's reward innovative thinking rather than giving more money to those fat guys who keep going back to the race track, and keep asking us for money.

HawaiiReader
November 18th 2008, 11:53 pm

I got to your page through an article on Edmunds InsideLine. You are correct when you say, "Therefore, instead of focusing on making money by innovating around fuel efficiency, productivity and design, GM threw way too much money into lobbying and maneuvering to protect its gas guzzlers."

Combustion Electromagnetics in Arlington, MA has been trying to get the big three interested in their lean burn ignition system for the last ten years or so with little success, in spite of demonstrated gains in fuel efficiency in the neighborhood of 30%.

Larry Furnari
November 18th 2008, 11:07 pm

Our Automotive Industry Cannot be Allowed to Fail.

There are critics that suggest that the industry and its leaders are themselves to blame for lack of innovation, for foot dragging on fuel economy standards, for blatant disregard of global warming issues. These critics are reluctant to entrust any bail out money to the same management teams responsible for the current state of affairs.

A number that I hear suggested as an appropriate amount to tide the industry over until the economy improves is $50 billion.

Now at today's stock prices the whole of General Motors And the Ford Motor Company can be bought for $6 billion.

If some enabling legislation were passed the government could buy out General Motors and Ford Motor Company. They could then change management, change out the Board of Directors and change out the product mix of these companies to a mix of electric, hybrid electric, hybrid and high mileage gasoline, and natural gas powered heavy trucks. In addition lithium-ion battery manufacturing could be added

The same enabling legislation could require that the government divest itself of all shares of these companies in five years. It is almost certain that the government would make sufficient profit on these transactions to pay for whatever stimulus packages had to be implemented. Even considering that the unsolicited takeover may result in a somewhat higher buy out price.

The aerobus consortium in Europe is in part a GSE. We allow it to bid on United States military projects at the expense of our own defense industry and their citizen employees. So in a sense we support the concept of government owned industry.

The Bonneville Power Administration is a government owned industry peddling hydropower to the northwest. Also note the BPA was the result and product of a severely depressed economy.

Robert Hodgson

Robert Hodgson
November 18th 2008, 10:50 pm

If a loan or outright gift to G.M would tide them over until the new great cars come on line then I would be all for assistance. But $25-50B will only postpone the bankruptcy they face by 2-3 quarters. Ultimately bankruptcy will be their best chance of surviving.

Tom Dillon
November 18th 2008, 10:34 pm

Are we all Americans? Are you? Answer the question before reading further. OK. Why would you want to see truly great American companies fail and just hope everything works out? Is that what we really want?

They want a LOAN...NOT a handout. A LOAN to get by...to get back on track...to survive the mess in the entire world not just in the US...to make ends meet. The US Federal government MADE IN INTEREST $300 million by loaning $1.5 billion to Chrysler back in the early 1980's. That was so they could get by in times of need with the recession then. Remember the K-car Tom? Remember who started the minivan Tom? I bet you've even have owned a minivan in the last 25 years, and paid for it with a LOAN.

The crack comment? Absurd.

Be American. Support the companies and support giving them a LOAN. I'll get my hands out and root them on. Most of us have needed a loan a time or two. Most reading this probably have one right now. What would you do with out it?

Verno
November 18th 2008, 10:24 pm

I see that Steve Harris has invited you to come see the innovation and extremely expensive "green" technology that GM and all the automakers are working towards every day. I doubt that you would take him up on his offer in that then you would have to admit that you are dead wrong. As someone working daily to improve quality, energy efficiency and technological leadership, it amazes me how so many can just cast away a major portion of our economy. I won't throw the emotional barbs on this forum, it just isn't worth it. All I can say is come to Detroit and witness the innovation in progress on auto safety, efficiency and quality. I would be happy to host.

Dave Mehall
GM Supplier Quality

david mehall
November 18th 2008, 10:13 pm

Post new comment

The content of this field is kept private and will not be shown publicly.
By submitting a comment, you are agreeing to the Terms of Use and Privacy Notice for this Site. Without limiting the foregoing, you agree that your comment (and/or any abbreviated or summarized version) may be incorporated into the text of any future editions of Hot, Flat, and Crowded: Why We Need a Green Revolution - And How It Can Renew America, by Thomas L. Friedman (the "Author"), in any and all media, and irrevocably grant the Author, his publisher (Farrar, Straus and Giroux), and their licensees all necessary rights in connection therewith.
Chapter 18

Recent Topics


Latest Ideas


Share this Discussion

Hot, Flat, and Crowded 2.0
With the #1 bestseller The World Is Flat, he helped millions of readers see and understand globalization in a new way. Now Thomas L. Friedman explains how America can lead the green revolution in the 21st century.

Now on LinkedIn


Join the Mailing List:

To be notified about news, events and upcoming announcements regarding Hot, Flat and Crowded, please join our mailing list.