What to Do About the Big Three?

We have a new president-elect, and he (with his predecessor) is facing an old problem: what to do about the Big Three automakers? These companies haven't been innovative or competitive in the marketplace in a generation or more. Now General Motors is looking to the federal government to offer a big aid package to keep the company in business and keep its many thousands of employees working. There is little doubt Ford and Chrysler will follow suit.

This poses a conundrum for anyone committed to bringing about a new Clean Energy System like the one I describe in Hot, Flat, and Crowded. Is it a good idea for the government to rescue GM with a financial package like the ones offered to Wall Street earlier this year, or is such a rescue a way of stimulating ignorance and rewarding the worst offenders, the foes of energy innovation?

If Washington does offer a rescue plan, what terms should the government ask for to hold the Big Three accountable in the new era we are in? Can we really expect the automakers to finally try in earnest to produce plug-in hybrids and other vehicles that use fuel in cleaner, more efficient ways? Is there a good way for the government to extend the rescue to the more competitive, innovative automakers—Honda and Toyota—so that they can take roles in leading the auto business into the Energy-Climate Era at last?

I am eager for your thoughts. Thanks for taking an interest in Chapter 18.

Ideas:

Continuing from the post I posted yesterday, the argument that I am putting forward and building upon is that the technology or technological innovation can never provide answers to the issues whose roots lie in social & economic behavior of the people.

Let me first give following supporting arguments to the hypothesis above

1. All consumption on this planet is human consumption, every other form of consumption is only to support the human consumption
2. The only forms of basic consumption are food and sex and any other form of consumption is only to support the basic form of consumption. Sex is the reason for life to come into existence and food is the one which keeps it going.
3. There is nothing such as clean energy except for the natural flows of heat and mass and natural thermodynamic reactions.
4. Law of nature is supreme and is sustainable. Any consumption or human activity conflicting & contradicting the laws of nature can not be sustained forever.

Before I elaborate in proving above arguments, let me give an example of a small change in our social and economic behavior which can induce a big change and make any legislative action on big 3 automakers or any technological innovation look superficial and scratchy.

On an average each of the adult human being consumes approx. 2 Kg food or food equivalent in any form in a day. Considering the fact that there are 6 billion people on this planet and assuming that the average distance each unit of food has to be moved is approx. 100 KMs before it can be consumed, a simple mathematical calculation will show that total movement of food alone is approx. 1200 Billion KG Kilometers a day or 1200 Million KM MTS/ day. A truck running at fuel efficiency of 30 MT-KM per liter of fuel would imply that 40 million liters of gasoline is burnt on moving of food alone, leave alone the supporting infrastructure such as fertilizers, steel, farming equipment, farming labor, ships, too also have to be moved to support the production, distribution, and consumption of food alone. At any rate more than 30% of total energy consumed can directly or indirectly be linked to the activities related to food only.

Our typical food constituents include food grain, cereals, vegetables & fruits, milk & dairy products, meat, and poultry.

Now consider a situation where every household has a kitchen garden at the backyard, where each of them is growing some fruits and vegetables and also has its own dairy to meets its own milk, poultry, and meat requirements. Waste generated in growing vegetables and fruits can support the cattle and poultry and waste generated by the cattle can again be recycled back to growing of vegetables and fruits as organic manure in a self sustaining and naturally recyclable manner. A small piece of say 200 square meters of land would be enough for a family of 5 to be able to self sufficient in 30 to 40% of its food requirements and not to think of what all form of transportation and consumption will get eliminated.

You would not have to move food, and when you do not move food you also eliminate the transport that you need to go to nearby supermarket to buy food, you eliminate the retailing and distribution infrastructure which all require steel and cement in creating it, refrigeration and cold storage in storing it, trucks in transportation which again need steel to build them, etc. etc. The list can go on and on but at the bottom of it what will get eliminated is unnecessary consumption of natural resources, human time, and energy which otherwise are being consumed only to meet the food requirements of the generations of human being which otherwise can very well be produced by the individuals themselves and for that all that is needed is a small piece of land and small amount of labor.

We want to produce more and more of steel because we want to build more and more plants which can produce more and more cars, trucks, tractors, farming equipments, ships, war planes, passenger aircrafts, rail roads, etc. etc., which again need more and more of steel. We want more and more of cement and steel so that we can build more of more of high rise buildings, skyscrapers, which will house more and more of white collar jobs, and more and more white collar workers travelling to work will need more of more of cars, buses, rails, tramways, which in turn to move will need more of more of roads to be built, bridges to be erected, subways to be constructed, tunnels to be dug, and so on and on so forth. More and more people on white collar jobs means more and more demand for cloths and fashionable accessories which in turn implies more plants, more cement, and more steel again. People with busy lifestyle would have less and less time so more demand for packaged food, more need for refrigeration and cols storages, more washing machines, more dish washers, more retail chains, more departmental stores, all leading to creation of never ending lust for more and more resources. All this for only one thing that we actually consume and which really gets into our body, gives us energy, helps us to grow from a little over a foot when born to a little below 6 foot when adult, a little over 6 pounds when born to something over 150 pounds when grown is nothing but food and food alone.

Imagine so much more of everything can just be eliminated with so little of one thing and that is to tell the people to grow a part of their food requirements themselves in their backyard and for that all that is needed is a small piece of land and a small amount of labor with every other resource provided by the natural processes.

Irrespective of whatever you may be not withstanding your social, political, or economical standing which in any case is a measurement of humans on the scale designed by the humans, by the humans and only for the consumption by the humans, the body biologically and chemically converts all the inputs into same enzymes, amino acids, which in turn get stored into human body cell in same manner which is no different from any two individuals on the planet. Body temperature of a healthy body be it richest among the rich or poorest among the poor still remains 98.6 Degree Fahrenheit, the heart beats at 72 beats a second, the blood pressure remains between 70/ 120 mm of Hg and so on.

When the nature itself has not created any difference then who are we to create and imagine the differences which can exist only on scale made by us and understood by us.

Any debate about something imaginary called clean energy or clean electrons is flawed and superfluous. Take for instance wind energy. Winds blow due to temperature and pressure differences created due to more absorption of heat by the surface as compared to absorption of heat by water. This is a natural process by which thermal imbalance is corrected. It is also a process in which large amount of moisture is carried for oceans to far our places where this moisture precipitates either in form of rain or snow. It is a natural mechanism which takes water to those places where there is no water. Rain water or snow water when the snow melts in summer’s flows into rivers which in turn spread the hidden mineral wealth stored into the mountains to the plains, make the basin land fertile, take water to far out places and also support a variety of aquatic life along with it. Just think how much damage a wind turbine can cause. It can change or dramatically alter the direction in which wind blows, change the pattern of rain fall, alter the thermal balance, destroy the biodiversity of the planet and cause damages to the extent which we can not imagine today. Building more of windmills will be something like creating a China Wall which is as high as Mount Everest between the land mass and oceans.

So is the case with tidal energy. Tides with it bring pots of ocean wealth on the coasts and help various kinds of lives to thrive and sustain. Any attempts to arrest the flow of tides is fraught with the risk of permanently changing the coastal line on this planet.

Solar energy is also not as clean as we think it is. First of all to store solar energy we need huge solar panels and batteries. PV cells made of silicon and the batteries made of lithium are again environmental hazard in terms of disposal. In any case lithium is a scarce material and there is not as much of it as much is needed to solar energy to be a meaningful substitute. There are still many other aspects related to solar energy which are unknown to us. Take for instance for more than the number of years that are known to us, the sun is giving us the same amount of energy at any given day of any year. During the day time this energy is absorbed either by plants in endothermic chemical reaction called photosynthesis or is absorbed by the earth. During the night time the heat absorbed during the day is radiated back. To maintain the thermal balance the amount of heat absorbed has to be equal to the heat radiated and this balance has to be maintained every day and every night. The solar heat is also responsible for the way winds blow and the climatic changes are managed and maintained by the nature.

Now let us assume that bulk of the heat that is given by the sun is stored in photovoltaic cells and is converted into electricity that can be used by us anytime we want. In first place if the total heat given by the sun is constant and a large portion of it is absorbed by the cells not by the earth, whether it will have any impact on the way wind blows, the way it brings rain and snowfall to various parts of the world is still a mystery that is unknown to us. Secondly plants convert heat from sun into food in a chemical reaction called photosynthesis. We have no idea as to what impact it will cause on this process and other processes in our ecological system.

Like 50 years back in our quest and thirst for energy we did not realize the impact and irreversible damage the greenhouse gases could cause, we should be careful this around before concluding if there are any clean electrons at all.

If at all there is any clean energy then it is the energy that is produced by plants in terms of food in endothermic chemical reaction of photosynthesis in which plants convert all forms of waste into meaningful substances which are essential to support any kind of life on this planet.

We have to realize the fact that human life can be supported only till the time there are other firms of life on the planet as humans can not feed on humans. In fact apart of mosquitoes, some forms of bacteria, and parasites no other form of life has ever fed on humans and can ever feed on humans.

For a moment the Americas of the world must forget their big brother attitude and think that they must lead on this front as the solution to the issues raised is neither in technological innovations and nor are these to be found in micro or macroeconomic actions the American government must take on big 3 automakers but is in changing of the behavior.

We must forget that if there is any division called developed world or developing world or underdeveloped world because what we have come to know of as development is nothing but mindless overconsumption and what have known as underdevelopment might as well be a blessing in disguise. Americans could be in shock if the development is measured on the scale of happiness as for all the consumption they could still be the unhappy people on the earth.

Coming back to the idea that a small change i.e. make everyone grow a significant portion of the food they consume by themselves can in fact bring about a big change in our social and economic habits and reduce the consumption of natural resources to a great extent without in reality causing any impact on the quality of life (it will improve only if any as we will have much cleaner air to breath in, brighter skies in day and night, a lot of natural sun and so on).

What social and economic actions the governments of the world can take, could be as follows

1. Educate People about the need to change their lifestyles, reduce consumption, and lead a life which is adapting with nature not challenging it. Our modern education system has produced more and more of knowledgeable people but also less and less educated. Knowledge is about knowing but education is about learning and adopting. The way we teach our kids has to be changed. The teaching will have to made practical and meaningful. Someone once told me that give a men a fish and you are feeding him for once but teach him how to fish; you are feeding him for the life.
2. Build more and more self reliant and self sustaining economies and eco systems. Nature has given enough means to sustain life locally. Beginning can be made by stopping all cross border trade in food. When you either export or import food in fact you are either exporting or importing energy, water, and all kind of natural resources. Coming from India we know what it means to build locally self sustaining economic, social, and ecological system. Mahatma Gandhi once said that there are enough of resources on this earth for everyone to live but there are not enough of them to satisfy everyone’s greed. India was never blessed with abundance of natural resources as compared to the population it had. It had also undergone multiple numbers of attacks and foreign invasions. Yet before the British rule and East India Company rule, probably the Indian economy was as large as the combined economy of Europe and had much higher standards of living then many other parts of the world. The root of that lied in the social, political, and economic systems which allowed local self contained economies to flourish. Even the technology used relied more on conservation of natural resources and using them within their natural cycles of replenishment. Industrial revolution which today is at the stage where it has caused irreversible damages to our systems began from the West not from the east.
3. Find a way by which we can lead a life which is at peace with nature not always at war and conflict. Take housing for instance. We all need houses to protect us from the adversities of the nature as the nature has been crude to us and has not blessed with the natural instincts by which we can protect ourselves. However we can also build houses from the natural elements such as stones, mud, wood, straw etc. Sure we will not be able to build high rise apartments which need a lot of cement and steel and require a lot of energy to keep them going, but what we need is a house for protection not a high rise buildings. Have we ever realized that when we build a house or any structure made of concrete with it we are also robbing the planet of clean water? The world consumes 2 billion MT of cement every year and also with it same amount of water that is absorbed in chemical reactions in formation hydrates and hydro silicates where the water is trapped in chemical reactions and is never released back. So with two billion tons of cement also gone is 2000 billion liters of clean water every year which is enough to meet drinking water requirements of all the people for all the days in the year, and we talk about rising water scarcity.

The last thing I wrote in my arguments is that the laws of nature are supreme and sustainable. We can divide all the natural cycles into two parts which either complete daily every 24 hours and which complete every year every 365 days.

Scientist can continue to debate on what is the age of our earth, solar system, galaxy, and the universe. They can also debate on the theories as to what gave the birth to the universe. But there are some universal truths which are beyond any doubt and debate.

Take for instance, irrespective of whatever may the age of planet, solar system, galaxy, or universe what we know is that the earth rotates on its axis and completes one rotation in a day. It is happening, has been happening and continue to happen for the time we can not predict. Many of our biological and ecological systems also follow a 24 hours cycle. So is true about the fact that earth moves around the sun in 365 days. Much of our climatic changes, cropping cycles, water cycles etc. follow a 365 days cycle aligned to the movement of earth around the sum. The tidal waves are controlled by the moon’s movement around the earth and its distance from us relative to earth’s distance from sun. All of these systems have been functioning and will continue to function. To conclude if the natural systems that govern the life on this planet are sure to sustain till any time horizon that is known to us there is no reason as to which the life on the planet can not sustain provided we know and learn the way of leading a natural and non threatening way of life.

I can be contacted on my e-mail id of rkg.delhi@gmail.com.

Rakesh Gupta
November 13th 2008, 8:39 am

I think that if you do not mandate the big 3 now on fuel efficiency, they will soon go back to their own ways. After all, this is not the first time they are being bailed out.

Seeing the oil prices drop, people will start burning fossil fuels again. I think that carbon tax may work in the short term(depending on how much it is), but seeing the lower fuel prices, people will not buy the currently more expensive fuel efficient cars. If they are not mass produced, the prices will not come down. Also, if the big three are producing mostly (or only?) green cars, people will not have much of a choice but to go green.

If they think these mandates will not work for them, let the government not bail them out. Let their friends in the oil companies bail them out...Afterall, the oil companies have been reaping ever increasing billions of dollars of profits since the days of the incumbent president. The oil companies certainly have vested interests in bailing out their gas guzzler friends who in turn can help raise oil prices again.

Kiran Lonikar
November 13th 2008, 3:32 am

I found How to Fix a Flat a bit sensational - so here's my response regarding your proposed economic value chain.

About calling Steve Jobs [noteworthy last name J.O.B.S.]: Let’s see… My 2003 iPod is inscribed with “Designed by Apple in California Assembled in Taiwan”. My 2008 iPod is inscribed with “Designed by Apple in California Assembled in China”. Mr. Friedman, are you suggesting that American cars be inscribed with similar language? “Designed by GM in Michigan Assembled in China”. How about our homes: “Designed by Toll Brothers in Pennsylvania Assembled in China”? How about our airplanes: “Designed by Boeing in Washington Assembled in China”? How about our food: “Designed by Kraft in Illinois Assembled in China”? How about our government: “Designed by US Government in Washington, DC Assembled in China”? How about your editorials: “Designed by New York Times in Maryland Assembled in China”?

Anonymous
November 13th 2008, 2:39 am

This is the moment to take a unflinching look at how much power we use to move people and materials. Here are two Google Knols which do this. The big picture is presented in "Speed Costs Power."
http://knol.google.com/k/jeff-radtke/speed-co...

Another article compares systemic energy flow rates for various personal transportation options.
http://knol.google.com/k/jeff-radtke/energy-g...

Conclusion is that most cars are used to move one person less than 20 miles most of the time, at an average speed of about 30 miles per hour. Cars are far larger, heavier, and more consumptive than usually necessary. A sixty pound electric vehicle can do this job.

The auto industry is bigger than it ought to be. The light electric vehicle industry is the one to watch. And nurture.

Jeff Radtke
November 13th 2008, 12:16 am

The problem with the big 3 is not primarily their product or their reliability. Their reliability is the current times is very close to that of the Japanese or the Germans, according to consumer reporting agencies, Ford Motor Company is only hundredths of a point behind the first and second companies. The problem with the big 3 is their inability to escape the unions. Unions, while good to protect workers from unfair labor conditions, have grown too large and too greedy for their own good. The automakers are crippled by unions by providing the union workers with huge benefit and pension packages. That money could be spent on exciting new models, either performance or green, or even better, combination of both. The big 3 did used to make exciting and great selling products, remember the first generation mustang? Over a million made from it's introduction at 1964 1/2 to 1966. Get rid of the unions and the big 3 will get you some innovation.

Anonymous
November 12th 2008, 11:29 pm

Tom {If I May]

I have read everything you have written. Keep it up.

The following has to be in Chapter 18. I think it says it all.

Former Saudi oil minister Sheik Ahmed Zaki Yamani once said, "The Stone Age didn't end because we ran out of stones." The oil age will not end because we've run out of oil. It will end because people invent alternatives.

Al

AL SMITH
November 12th 2008, 10:10 pm

Just viewed your interview on Hardball. Good point regarding the generation of people buying japanese cars. Most all automakers dabble with fuel efficiency, size, weight, etc. The consistent problem with the Big Three is the lack of reliability/quality of their product. If people could buy the big 3 existing cars and trucks that lasted like a Honda until 300,000+ miles and beyond,with confidence, Detroit would not be in this mess. There is an entire generation now,working on a second generation, that has absolutely no respect for the quality and reliability of the Big Three automobiles. The appearance of the product has improved but no one wants to buy a car and spend time with the car in the shop, even if its covered by a good warranty. Its a shame, we can do better.

Anonymous - D.C. Metro
November 12th 2008, 10:10 pm

Dear Mr. Friedman,

Saw you on MSNBC, but haven't read your book yet. From the What its Worth Dept., here's my take on what we can do with the U.S. Auto Industry:

1. Force the Big 3 to go green, and downscale them, as part of the bailout plan.
2. Support new, innovative car company's who are bringing forth some incredible (literally) solutions for energy. These company's will provide technological innovation that the Big 3 would never provide themselves unless forced to. Also, if the Big 3 are downsized, part of the work force can move over to the new-tech auto manufacturers who can grow quickly thanks to gov support. More players, more competition, more focus on revolutionary technology.
4. Provide a safe space for all the independent inventors building innovative systems, such as hydrogen on demand from water and magnetics-based solutions, to come forth and work with government and the auto industry and VALIDATE their new technology with the scientific community. At the moment the Oil Cartels seem to hunt them down and silence them or buy and stash their patents. Of course, many of them are simple hoaxes, I know. But not all.
5. Talk to Nobel and create the Nobel Auto Tech Prize (!)

Here are some names you can Google and check out in case you're not on to them already:

Ronn Motors
Tesla Motors
Steorn
Stanley Meyers
Bob Boyce
Archie Blue

The current auto industry needs a paradigm shift, but they themselves are not leaders in this transformation. Widen the spectrum and incentivate the status quo to compete with new, inspired and nurtured leadership.

Best regards,
Steve

SteveR
November 12th 2008, 10:05 pm

I like Astrid J. Scholz's idea from Nov. 11 10:01pm. We should assist them in retooling their factories for the future.

We need plants (plural) at the big 3 producing vehicles like the Chevy Volt now. Producing more alternative energy vehicles is long over due as well. We need to get the R&D in overdrive in regards to a production model hydron fuel cell option.

Some could produce wind turbines, solar panels and other alternative energy infrastucture products. Then sell all of the wind turbines to T. Boone Pickens.

Still others could be retooled to build mass transit alternatives. Make more long range busses using more green alternative energy sources. A national high speed rail system anyone?

If we are going to bail them out, they need to be set up for long term success in the future. We can't give them 25 Billion or more to continue to offer us new versions of a HUMMER. We need to make sure the American People as well as the big 3 are going to benefit from this. The future of America is at stake.

Or,

We could just nationalize the industry. But thats just the socialist in me. I figure if we are going to spend that kind of money on the big 3, we should own it as American Citizens. How much do you think it would cost, more than 50 Billion, to just buy these companies at their current values?

Scott S.
November 12th 2008, 8:46 pm

I just listened to your interview with Chris Matthews on "Hardball," and I agree, in part, that legislators from Michigan (and other states) are partially responsible for this disaster.

That being said, I wish I had the tape of a news/talk show I happened to be listening to back in 2001. Some left-wing liberal tree-hugging wacko was trying to make a case for using incentives to promote development of "green" automobiles, and was being shouted down by the right-wing pundits on the show who were spewing their usual and customary free-market, supply-and-demand argument, rolling their eyes and making fun of the poor, stupid liberal who just didn't "get it."

Of course, gasoline was $1.25 and Detroit was churning out 6000 lb SUVs by the thousands and raking in the profits.

My point? Please don't be so selective and disproportionate in assigning blame. I understand that everyone is feeling sorry for the Republicans now that the insanity of their economic philosophy has become apparent to everyone (except for the Rush Limbaugh fans), but let's not be so considerate of their hurt feelings that we allow Reaganomics to stage a comeback in a few years. We've suffered enough.

BayouTurtle
November 12th 2008, 8:41 pm

While I compliment your ideas and economic observations relative to the “crisis” we presently face, I can not help but wonder if you are overlookibng two important factors.

The first issue that needs to be addressed is the increase of executive compensation relative to the lower paid workers. When all compensatory factors are considered such as golden parachutes, retirement benefits, perks, and other “rights of rank” the ratio of executive to worker compensation becomes obscene. While health benefits and pension contributions can affect competitive auto pricing, no one has shown the relationship between executive compensation for the “big 3” versus executive compensation for so-called foreign manufacturers.

This leads to a second issue. An automotive manufacturer that employs American workers should be considered to be a domestic manufacturer. A company that assembles or manufactures outside of the United States, such as Canada or Mexico, should be considered a foreign manufacturer. No automobile company should receive any government incentives that does not directly contribute to employment within the United States.

Finally, we are experiencing a transition from what I term “Detroit marketing mentality”. For too long, out economy has been based upon the “want” of the consumer rather than the “need” of the consumer. The best example of that is the auto industry where all marketing effort is directed towards increasing the public’s desire to purchase new rather than meeting the true needs of ecological sound, energy efficient, cost effective transportation. While we have to live with the “WalMart” effect of the only sales appeal being low price, we have to recognize that after a certain point, low price does not permit the profit necessary for a business to survive.

Henry Ford recognized that the success of his company was based upon the fact that his workers (as well as all other hourly workers in all other industries) could afford his product. Regrettably, no one in today’s Detroit recognizes that line of thought.

Bill Bank
November 12th 2008, 8:26 pm

here is an idea for helping solve the energy problems. Get Bill Gates or The Clinton initiative, or other such organization to sponsor a substantial cash prize for the first car to win a standard NASCAR race while getting 100 MPG (or the equivalent).

This would do a few things. First, it would put to use the resources of the most popular spectator sport on the planet toward innovation. Second, it would turn being green from something for tree hugging wimps to something for real men. And third, it can create a new category - Green Muscle Cars.

Anonymous
November 12th 2008, 5:23 pm

Hey,

I saw your interview on the Daily Show, and you should check out http://www.lincvolt.com/. It's a collaborative project, using the same kind of idea exchange that you have set up here, to design a solution for retrofitting existing vehicles. You might find it interesting.

Charles
November 12th 2008, 5:01 pm

An important source of energy is reducing the great waste in our transportation system--too few people in too many cars, and too many part-filled buses. We need a smart grid for transportation. One way: A GoogleTrans map, summarizing people's core needs (e.g. daily commute from A to B, radius to walk for pickup, price willing-to-pay), and the transportation supply (number of empty places available from A to B, picking up at C, price-to-accept). The compilation and use of such data has traditionally been left to agencies. I suggest this information be created in a market-like way using the web, with sensible guidance created to match buyers and sellers in the form of commuters and drivers. Google-like technology could summarize supply and demand intensities, in near real-time, and help people figure out whether it's is worth being a commuter or a driver, when, where and how. The solution would be emergent, and perhaps not suited to all areas. It's worth trying to figure out how this could work.

John Kadvany
November 12th 2008, 4:49 pm

Mr. Friedman...

I've read two of your books, and plan to pick up H,F&G soon... (first encountered it from your column last month in the NYTimes, which was reprinted in the StarTribune...)

Was thrilled to see you on the Daily Show (best show on television) last night, and I have to ask... have you been in contact with Mr. Obama? (Either before or after the election...) Your energy/environmental proposals are so in line with economic policy, that it seems imperative that the message get out - ASAP.

The economic crisis is one thing; the public's fear is another. Because the President-Elect has so much media power so early, it seems like he could do a lot to offer hope and realistic vision for these ideas.

(As an aside about your Daily Show appearance... you notice that when you're smart and have great ideas, Jon Stewart will let you talk!)

Chris in St. Paul
November 12th 2008, 4:34 pm

I think that the government should give the big 3 money to only be used for cars running on alternate energy and then to stimulate consumer demand for these cars they should put a large tax on gas.

Anonymous
November 12th 2008, 3:46 pm

Kiran, although I respect your views, and share a vision for a cleaner transportation sector (especially in developing economies), I have a few issues with your reply.

You mention "forcing" fuel efficiency "down the throat" of the Big 3. But why should the government do that rather than compelling consumers to pay for their own resource use? If we don't like burning fossil fuels, then we should tax those that burn fossil fuels through a carbon tax (which I very much support). The fuel efficiency will follow in a way which is more economical. Saddling the Big 3 with more mandates while they are trying to cover their expenditures on health care and product development would be counterproductive.

My point in bringing up China, India, and Russia is that they do not suffer from the lagging effects of rigid US labor contracts. I have no problem with paying workers good wages, and I'm sure that blue-collar workers care about the environment as much as the rest of us. But the government must not be so naive to think that rigid wage schedules are competitive in the global market place. If we in the US can produce the best products, the good wages will follow.

If you're looking for ideas, here are few:

1. An across the board wage cut for those except for new UAW hires (who work at $10 an hour). This includes everybody from upper management to senior line workers.

2. Have the Federal Government pay into the VEBA system that the UAW set up in the latest contract. Last year, GM agreed to start paying roughly 50 billion to get future health care expenditures off their books. As foreign companies pay only a fraction of health care for their workers (if at all), this would level the playing field substantially. For more on the VEBA, see:

http://www.freep.com/apps/pbcs.dll/article?AI...

3. Mandate a national environmental policy based on price-certainty, rather than a patchwork of state specific laws based on everything from emissions to fuel economy to whatever. This includes denying California's request to impose large restrictions on carbon-based tailpipe emissions.

Thanks for reading.

Dr. Alan Spearot
November 12th 2008, 3:32 pm

To Dr. Alan's comment:

I did not mean that GM's problems are because they produce fuel inefficient cars. I wanted to emphasize that this is a great and possibly only opportunity to force them to produce green cars rather than "black" cars.

To his comment that there is demand for GM investment in China, Russia, and India: At least in case of India, this is purely due the fact that owning foreign or imported cars (especially from USA) is considered a status symbol in the society. People are just too naive to consider anything else for better or worse.

This is the best (last?) chance to force fuel efficiency down throat of big 3. If they can produce the fuel efficient cars at very cheap prices, they can be big players in emerging economies like India and China. These markets are extremely sensitive to price (both vehicle and fuel price). And the largest growth is going to come from these markets. If you can sell them green cars in big numbers, what else can be better for the environment?

And if the labor in the big 3 refuse to produce green cars just because they don't like it, do they deserve to be bailed out?

Kiran Lonikar
November 12th 2008, 2:53 pm

Any Bail Out Must require that every Vehicle coming off the line Flex Fuel Vehicle.

Why ?

#1 its CHEAP $100 per vehicle that's right it cost the Auto Industry just $100 to convert a non flex vehicle into a flex fuel vehicle capable of running on E85 and higher blends of ethanol

#2. We is that important ? Because we already produce 9 Billion gallons of ethanol a year and 99% of simply used as an additive to gasoline instead of as a alternative fuel like E85 or E30, E50 , E60

#3 We already have Renewable Fuels Mandate that requires 36 Billion gallons of ethanol by 2022 and of that 16 billion gallons have to be made form cellulose material .from woodchips to old tires

4. Because President Elect Obama and Joe Biden already support a FFV mandate ..include it NOW in any bail out so the Auto Industry isnt asking for money down the road for this project

5. Because there are already 1900 Stations selling E85 across the United States http://e85prices.com

6.Because FFVs are a fantastic comprise..you dont HAVE to run on ethanol with a FFV , simply means the vehicle is capable of running on either gasoline or ethanol

7 National Security ..if Iran or Terrorist block/or bomb the Persian Gulf of Oil Shipments we have good old American Fuel..Ethanol that everyone can switch too

8. Because it is an actual TANGIBLE solution for the consumer .. The Consumer would have real POWER at the pump...Gasoline too high ..pump ethanol..ethanol too high pump gasoline..creates competition between Oil and Ethanol which leads ot lower prices for all consumers no matter your personal fuel choice

9. Did I mention because it only cost $100 !

Dan McCullough
November 12th 2008, 2:46 pm

I'm shocked at some of these ideas. For those that think that fuel economy is the only reason that GM, Ford, and Chrysler may go under, please review your facts. Up until a few years ago, fuel economy was as important to US consumers as working cigarette lighters and lumbar support. They cared about comfort and reliability, and despite the plethora ignorant anecdotes, GM has improved in this area and has always had a strong base of customers that were happy with the product.

Further, the Big Three would not be in this problem if it wasn't for the broader financial crisis. Nobody is buying anything, domestic or foreign, and given the cost-structure of the industry, all firms are in poor shape. So don't fool yourself that fuel economy is the reason that these firms are in bad shape.

Instead, the biggest problem that has plagued the Detroit Three is the labor contracts that they have been forced to accept for the last half century. Unlike other businesses, they cannot adapt as quickly, or invest in more efficient technologies, since the workers will strike if they don't like it. Competing against foreign products that are produced using cheaper labor DEMANDS more efficient production processes. Further, health care expenditures are virtualyl non-existent for the Foreign autos. In contrast, GM is currently paying 50 BILLION to get health care off their books by 2010 (or so).

I would like Tom Friedman to chew on this. If GM is so inefficient relative to Toyota and Honda, why are the winning in most other worldwide markets? Why does the market in China and Russia and India demand investment from GM where the US market seems like a lost cause?

A while ago I wrote an op-ed that was of course denied by the Washington Post. The basic story was that opening markets to import competition pushed automakers to specialize in exactly the right products. Due to proactive government policies regarding petrol taxes, foreign auto makers have always been relatively good at producing small cars. In contrast, domestics have always been relatively good at producing trucks and bigger cars (since yield profit margins suitable for higher wages and in-house benefits). This is comparative advantage, the oldest story in the book. This is not some artifact of inept leadership, poor innovation, or some resistance to efficiency. If the government wanted the domestics to produce smaller cars, they have themselves to blame for their own inaction.

Dr. Alan Spearot
November 12th 2008, 2:14 pm

While watching the Henry Paulson press conference today, I felt that one question that should have been asked was not:

What are the terms and conditions on which you are going to provide the bailout package to GM?

I think this is the last chance to make the big 3 change their policies. If you do not force them to alter their gas guzzler policies, why allow them to live any longer?

I feel that they should be asked to COMPLETELY stop the production of gas guzzler SUVs and make their assembly lines produce only hybrids, plug-in hybrids, compressed air car or such technologies. They can not be allowed to pollute the world anymore.

By forcing them to produce them only the fuel efficient or green cars, you will not only alter the face of the car industry, you will make them profitable because people are eager to buy the green cars if they are available at reasonable cost. This will happen if they are mass produced.

Remember, ford once produced only black cars because that was cheaper. Now force them to produce only GREEN cars!!

-Kiran Lonikar

Kiran Lonikar
November 12th 2008, 1:58 pm

The US should bailout the "Big 3" because I believe an abundance of engineering and management talent resides in the "Big 3". Unfortunately, over the past 4 decades the "Big 3" spent too much time, money, and effort avoiding innovation, fuel efficiencies, etc. They even sabotaged the idea of diesel as a fuel with poorly designed engines in the 1970's and killed the electric car in the 1990's. At the core, their remain talented and innovative minds in the Big 3. If the Big 3 adopted a new paradigm of innovation and sustainability like a GE, then they could put their many talents to work. This "bailout" should be predicated on a list of many concepts/demands. Here are a few:
1. Incentivize plug-in hybrid technology
2. Remove the political blinders on corn based ethanol production
3. Adopt clean diesel technolgy
4. Demand buy in from the work force and unions that their livlihood depends upon a paradigmn shift in their approach/support of the status quo automobile
5. Create a bottom price point on the cost of oil per barrel because the American memory is short. Now that we are back at $2.40/gallon, people will go back to their SUV ways. This should not be allowed to happen. Thanks for reading. John

John Warner
November 12th 2008, 12:01 pm

My Chevy lease expired this past October and i replaced it with an import.Chevy Reliability was poor and my confidence level is zero.To strenghen confidence G.M. should offer free maintenance and service for 50M miles. That would go a long way to lift the confidence level.Also the procedure to return leased vehicles was intimidating and unfriendly to the customer. No incentives offered to lease another G.N. product.They need to put customer needs first

Anonymous David E
November 12th 2008, 11:03 am

It is not a good idea for the government to "rescue" GM. The government may be greeted as liberators but a bailout package will only lead to quagmire.

However, the government can play a major role in incenting GM, Chrysler, Toyota, Honda, Mercedes, and any other automaker to make cleaner cars.

Invest in the smart grid.

Use these billions of dollars to rebuild our aging infrastructure so it becomes cheaper for all actors (homeowners, power companies, car drivers, car makers) to get off gas, oil, and coal.

By "cheaper" I mean CLEARLY cheaper... cheaper for actors in India and China should be our goal.

Plug-in hybrids will be the correct strategic move for car makers in that environment, with that culture, with the force of the U.S. government behind it saying "we will not subsidize your work - you need to figure out how to make the cars; we will take responsibility for laying the grid."

Dan Croak
November 12th 2008, 9:55 am

Mr. Friedmen,

A comprehensive transformation of the U.S. auto industry and its prevailing issues can be less about the technology and more about the workforce. That said, I suggest that as part of any bailout plan that all UAW workers be moved to a universal health care (UHC) plan as soon as possible. This is what the unions and majority of Americans have voted for. In the grand scheme, this might have the impact of a small dent. However, at least 'Joe the Autoworker' will then be covered if the plan fails. This will allow one industry to 'test drive' UHC while other industries can observe the outcome.

Greg C
November 12th 2008, 9:43 am

Tom,

When was the last time you saw an 8 mpg one ton dually pick-up truck in Paris or London? The market forces that are needed to change consumer behavior are already evident in Europe where fuel cost 3X the US. You want automakers to build energy efficient products, change the cost of ownership for the consumer. $4.00/gallon gas this summer certainly started the ball rolling but alone it’s not enough. A carbon tax equivalent to $1-2/gallon would begin to move the needle for all of us.

The other new era we are in is a worker - pensioner inversion and it's not just the Detroit 3; they’re just a microcosm of the US demographic. GM is insolvent and a government loan will not fix what ails them. They need to restructure to shed debt & creditors (& pensioners) and restore a sustainable level of debt to equity.

Just my $0.02,

Michael Cambron
November 12th 2008, 7:15 am

What to do about the big 3.
Firstly on a side note the big three American automakers should set a labor cost ceiling -below- their japanese rivals and find a way to get the UAW to accept those terms by giving them something in return. The total labor expenditure including hourly pension and health care is what I'm referencing. Washington should work with the automakers and other major unionized industries that would be helped by a reduction of the absolute financial burden of providing health care. As far as alternative energy is concerned. Hybrid technology should be phased in to automobiles over lets say a 5 year period on all new cars as a condition of govt loans that detroit will need to survive. Additional costs can be offset by tax credits and perhaps an agreement with the treasury/us govt. to ensure very low cost loans over a period of time - reducing the interest expense of the borrowing and then having detroit offset the costs of hybrid technology with lower interest expense. If Washington refuses to end ethanol subsidies over the next year or is unable to then add a requirement that new vehicles also be flex fuel - possibly pass additional fee incurred to detroit on to ethanol producers who benefit from a larger market and increasing prices - stable if nothing else. Create zones where key components of next generation cars are created like engines, batteries, etc. and give the automakers control of the technology of their zones, however, open the technology over a period of time 5-10 years - or until an acceptable final goal (100mpg autos) is reached- to competition on an annual basis from outside competitors to improve on existing technologies. Detroit owns the workers, the facility, and the rights to the final product but on an annual basis if an upstart or engineering dept can come up with a component that outperforms existing technology, than detroit is forced to liscense the technology for another year until the next test. This competition is continued on an annual basis for 3-5 key components and the best feasable technology wins the day.

Luke
November 12th 2008, 5:50 am

Here we go again with the Big 3! I began my first business in the early '90s after years of engineering. It was stunning then to hear the report that the Big 3 lost $22 Billion. And the gov't bailed them out with billions then. I keep thinking it was $100B-150B. Part of me says let them go down the toilet, because 1.That's how capitalism is supposed to function, and 2.Because the ambitious people will climb out of the toilet and make things happen.

At the very least, if they accept taxpayer money, the Big3 should be monitored. They must start displaying a turnaround in a predefined timeframe, or they should be put out of our misery. The following is a short list of conditions that need to apply:

1. SLASH executive pay so that no one earns over $250,000 a year until the Big 3 produce a product whose quality is equivalent to Toyota and Honda. Executives should not receive their current pay for such horrible performances. Can't make the house payment on $250k? Too bad. Move. Now you can relate to all those you have downsized.

2. Shift the marketing budget and put the money into R&D. We've been watching the opposite happen for the past 25+ years, in all US industries, and these industries continue to die or at least get very stale and stagnant.

3. Hire a VP/Director of Innovation. Doesn't exist? Never heard of it? You're making my point. This has to go beyond traditional R&D. Entrepreneurial spirit is essential.

4. Suits and HR has to quit getting hung up on titles and "exact experience". One of my favorite stories is from Henry Ford. He wanted to create unbreakable glass and told his suits to hire only new college grads for the program. One senior executive balked, saying "Hank, why a bunch of kids?? We have Phds and some of the most brilliant minds in the business!" Ford replied, "Yeah, and they'll all tell me why it can't be done!" If suits and HR people want to find innovation, they can't begin by being close minded, looking for exact titles. They need to interview PEOPLE, not titles.

5. Monitor the Big3's "downsizing" practices and regulate the elimination of engineers. Quit eliminating engineers to increase the bottom line to satisfy stockholders. Your future depends on engineers!

6. Promote more engineers to high level executive positions and begin reducing the number of executives with business degrees. An engineer with common sense can recognize business cost, and he’ll improve quality control while being much more qualified for new product development. Bean counters and suits reduce quality to increase dividends. They are also risk averse to innovation, which is why they are in need of a bailout.

7. Business people need to eliminate buzzwords that SOUND impressive (like "planned obselesence" or "downsizing") and replace them with products that ARE impressive. If this is where they hang their hat, then they need to put on their hat and leave.

All of this (and more) ties together under the umbrella of INNOVATION and IMPROVED QUALITY. This ultimately has to be the new bottom line if the Big3 does not want to go the way of the steel industry.

Tom K.
November 12th 2008, 4:08 am

We need to focus on external combustion engines. ie steam engines of our century, using a medium with a lower boiling point than water, and the heat source could be a number of sources from burning conventional fuels, solar heat exchangers, or an electrical heat coil. the heat source could also be assisted by the friction-heat created by the block of the motor after it is started. The motor could be likened to a heat pump system of a building, with the "Refridgerant" being recirculated over and over.in the early days of the Automobile the Stanley steamer car could compete with the internal combustion engine in terms of potential. a motor like this would probably have the characteristics of a deisle motor. If I were to think of an alternative to the conventional auto power plant this would be my avenue of direction. thats just my thought.

Bill

Bill
November 12th 2008, 3:47 am

Put the money that would be wasted on an aid package towards the renewable energy subsidies that have yet to pass congress. It would be sad to see a bail-out approved for auto-makers doing little to improve their emissions while some of the real solutions are kept on an un-level playing field with paid refs.

Lindsey
November 12th 2008, 2:56 am

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With the #1 bestseller The World Is Flat, he helped millions of readers see and understand globalization in a new way. Now Thomas L. Friedman explains how America can lead the green revolution in the 21st century.

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