Where's the Price Signal?
By THOMAS L. FRIEDMAN
Published December 3rd 2008
It is now more clear than ever that Barack Obama is not going to be able to impose a gasoline tax, set a carbon tax, or establish a cap-and-trade plan for carbon emissions in his first year in the White House. How can we have a green revolution without a price signal—a sign to investors that the market for clean energy solutions is huge and a sure thing? I am interested in any ideas you have—and I am sure Obama will be too!
Ideas:
Just finished Hot, Flat and Crowded and enjoyed it!
There needs to be more discussion of the "Crowded" part. Clearly some countries such as China (with their one child law) are making an effort to limit population growth. Other countries such as India and some African nations don't seem to be limiting population growth and are bringing children into the world who will suffer lack of basics such as food, clothing and education. There needs to be more emphasis on limiting population growth.
December 29th 2008, 11:35 am
Instead of putting a tax on gas, put it on the vehicle owners. In addition to some of the ideas already expressed, also put a tax on the purchase of trucks and SUVs.
December 29th 2008, 1:29 am
Rebate for high mileage cars - frought with possiblities for tomfoolery and unfair to other conservation efforts. Be more direct...
In these troubled economic times we all - not just new car buyers (even if it is a Prius) but other people who might be conserving by walking or bicycle or staying home or taking transit - need some money - say $2000 for everyone/family who files a 1040 followed the next day by Federal tax of $2/gal on gasoline to repay the government for the rebate.
We would be healthier, have better trade balance, less carbon footprint, have better global market leverage to increasing oil prices and save face and get credit from the rest of the World for FINALLY doing something meaningful
See:
www.geocities.com/dpierce3
December 29th 2008, 12:50 am
I have Five Ideas.
1. $10,000 refundable rebate on the purchase of any new or used vehicle that get's over 35 MPG on average or has zero emmisions.
This would more then double the current credit and make it available to those with low or no tax liabilities. It would also make say a $35,000 Hybrid Camry affordable for most families and a $25,000 Hybrid Prius affordable for most entry level buyers.
The Rebate could even be dispersed at the point of sale at the dealership and the IRS would just reimburse the dealers quarterly.
2. Eliminate Capital Gains Taxes on any profits derived from investments made in Companies that are developing and selling technologies that will eliminate or vastly reduce our dependance on Oil as well as reduce Co2 output. As well provide a 10 year exemption from the Federal Corporate Income Tax on any profits these companies make
3. Establish a National Enterprise Fund like my state of Texas did, but for the sole purpose of luring capital and entrepernuers to our shores for the purpose of establishing start ups and firms dedicated to producing green technology.
4. Establish a "Carbon Reduction Credit". Have the government establish a means for recording the carbon footprints of businesses and provide a say $25 per ton tax credit to businesses that reduce their carbon foot print.
5. Increase the R&D Tax Credit from 10% to 25% for businesses that devote the bulk of their R&D budgets to renewables and green technology.
December 28th 2008, 10:06 pm
Flat taxes would help reduce incentives for indirectly subsidized waste
such as unnecessary gas hogs. The first 40K or so of household expense could still be tax free (phase outs with larger incomes). Caps on corporate personal incomes. Reduced social security & medicaire benefits
for larger income beneficiaries/couples (or tax it). Incentives to keep foreign trained engineers, and the like, to work in the US. Getting rid of any corporate deductablility for large incomes, stock options, derivatives
& hedge income activity. Getting rid of capital gains taxes and gettng
rid of any write offs for capital losses. Close uneeded military bases.
VAT needed to help pay for technology and other infrastructure (mass transit et al). Phase out defined benefit retirement programs for governmental and nongovernmental entities. Let GM go bankrupt so courts
can get it reorganized. It's (latter) has been around for 100 years, no
welfare of any kind needed.
December 24th 2008, 11:30 am
I love how some folks are now using what should be objective and unbiased science to create new religious movements....calling people "global warming deniers" and such. How ridiculous. Please, we had enough tragedies in human history all in the name of religions. The negative economics and politics being created by our energy security problems should provide plenty of impetus to work on building the conservation solutions, infrastructures and alternative supply sources. Lets not cloud the facts or limit the choices because of religious movements. Yes, there may be some relationship between the weather and anthropogenic sources of CO2, but the details are generally poorly understood...this is why we see such a wide range in the temperature rise predicted by computer models, in addition to very low confidence levels in any measured trends. Furthermore, the economic and social impacts on either side of the equation are impossible to predict. Just as there may be huge negative impacts from global warming, there may also be huge negative impacts from taxing fossil fuel use.
December 23rd 2008, 10:12 pm
Dear Mr.Friedman,
I have read all your books but I must say that your latest "Hot Flat and Crowded" has got me think even more than your other books did. Your book " The world is flat " made me smile as I live in the city that made you discover just how flat the world is ( Bangalore) and this made me so proud being an Indian and at the helm of what every one considers ultimate progressiveness. This book of yours made me realise the politics behind everything!And having read it directly after the Mumbai blasts, a thought occured to me. The same group that owns the Taj Hotel ( Tata and Sons)also owns the largest auto manufacturing company in India ( Telco) and now Jaguar. The irony is that their cars are fueled on petrol from petrol producing nations that have played an instrumental role in funding the jihadis someway or the other. Isnt it ironic then that the group that gives them their funds in a round about way, has had to suffer the maximum material damage during these blasts ?
I wonder if we can actually use the funds we are all putting into securtitising ourselves into a programme heralded by an overwhelming number of senior citizens that we have in each nation( look at the US auto market that spends so much money on retired people ) and get them ( wise human capital) to spend their time "educating" and teaching people around the world the right way to live in peace and harmony. Can't we use the same carrots that motivate them to kill and destroy to motivate them to create and build ?
I dont know : I am confused : but all I know is that the biggest resource we have is our people and if we unleash this power in intense projects that spend time building human values and capital, may be we could create a better more peaceful place to live in. That itself would be a green revolution of sorts.
I love your books and I look forward to your next !
Regards
Dipali
December 23rd 2008, 11:29 am
Hi Thomas Friedman,
What a great book! Thank you. After reading and enjoying it, I am buying it for many of my clients, who include people at the oilcos, most of whom are still in the global warming denier phase (probably because selling less oil is against their short-term self-interests). Having made my money cleaning up big oil's environmental waste problems for most of my career, I have been dumb-founded by the complexity of the biggest problem fossil fuel has contributed to: global warming. I am struck by the simplicity and power of your analysis and feel inspired; perhaps we can solve this problem after all while not bankrupting ourselves or losing our prosperous way of life! Congratulations, I hope you will become one of the brains of the coming green revolution in North America.
To me, any relevant solution comes down to pricing and price-signals. Despite all our best intentions, most of us remain moved by the short-term appeal and power of the almighty dollar: as consumers, business owners, workers, investors, politicians and voters: most of us need or want to save or make money to make progress. While determining priorities we tend to think in months, quarters or years, not in decades or centuries.
So, if we want change, we need to 1) tax bad things, including carbon emission, not good things like labour and income 2) measure degradation and waste and cost these properly into the production processes and our economic prosperity indicators. In other words: the true cost of long term degradation and waste generation must be translated into our short term buying decisions.
"All" that is required is the political will to implement many of the great ideas you and many of your readers have described. Entrenched interests and old ways of doing things by oil, car, utility companies and all who get paid by them will resist this change and may agitate the electorate against it. This is an easy thing to do: these industries still have lots of money and will fight for their survival and entitlements. In addition, I think most people typically want comfort and are not craving revolutions or changes until it is too late for a relatively peaceful transition.
This past summer, oil priced itself out of the market and created so much headwind for many of the world's economies that the wheels started to come off everywhere. With oil now almost back where we started before the latest commodity bubble, it is time for a brave politican like Mr. Obama to step in and make the changes required to set us off in the right direction. I have been hopeful that he would, yet it is surprising to me to see that even you seem to have concluded that he will not be able to 'break the back' of our large scale in-action.
We need this peaceful green revolution. Nothing less than the prosperity of our children and the meaningful survival of our species is at risk. Mr.Obama, make the hard decisions: deliver the change and make us pay now, one dollar at a time. Thomas Friedman, help us gain momentum to shape this revolution.
Rene de Vries, P.Geo.
Earth Scientist
Toronto, Canada
December 21st 2008, 9:37 pm
Why not shift some of the current tax burden from income to energy consumption and keeping it revenue neutral. Reduce the income tax and transfer it to consumption of energy. You might pay an increased tax at the pump of to the utility but the real deal would happen on an annual basis on the 15th of April. Those who consume less energy would shoulder less of the tax burden.
Depending on how aggressive you wanted to be you could transfer more or less of the tax burden. It could be that initially an agressive transfer could be undertaken innitialy. once new habits were formed and new systems were in place the burden could gradually be returned to something more like the current tax system.
Most energy purchases are currently tracked and billed by utilities. Only gasoline can be purchased with cash with no personal record of purchase. A new system would have to be addopted to track these purchases. This method could also be applied to other precious resources where conservation is warranted, like water.
Everyone would then have an immediate and ongoing financial interest in using less energy, in purchasing the most energy efficient products, etc...
December 21st 2008, 8:14 am
We were driving through west Texas and passed through a huge wind farm. There were over 100 wind mills. The only movement we could see was the up and down motion of an oil pumping unit that was tucked discreetly between these giant and very still windmills.
December 20th 2008, 1:13 pm
This was my answer previously posted on Linked in:
I would use a creative but in my view effective solution: the poluter invests.
Consider the following idea: for every gallon of gas, the buyer pays i.e. 20 cents extra. Now this money does not go to the government but is placed on a environment investments account of this buyer (you'd have to use a card while paying so the money ends up there). On this account you therefor save up money. On a corresponding internet site, the accounts owner can then invest the money on (government) approved investment opportunities that help the environment such as windmill parks, companies researching better and greener methods etc etc. or even on personal green improvements such as solar panels for on your own roof. You can't spend the money otherwise, just in these investments. The shares or bonds etc. are however yours to use and benefit from as you please.
The result would be a huge amount of extra investment money available. It would not be an extra tax as you get to invest it yourself. So what you get is
- a lot of available funds
- the market decides (the (approved) companies selling stocks or bonds need to convince the public their investment will show results or the people will choose other options)
- no extra tax
- the more polutants are used, the more money gets available to find solutions
- a boost for the economy.
The reason I think this will boost the economy is that the current recession is caused by a decrease in demand based on nothing substantial. People are just afraid and keep their money in their pocket. To increase demand again you can:
- tax and spend, force the money out of the pockets and spend it for them
- lower taxes for the lower incomes: Lower incomes spend what they've got cause they've got no choice. Increase what they've got and they spend more. (This won't work with higher incomes)
- find a trick to make people spend/invest again
My proposed idea would do the latter. It's a good trick to make people invest.
It does not involve increasing tax. The market decides about the spending (regulated by the government as to what companies get to tap into this money), but the people get to choose. The result stays the property of the people that put up the money. And the poluter is the one that gets to pay.
The more someone is part of the problem, the more that someone gets to part of the solution.
December 19th 2008, 4:22 am
Think of "price" not necessary in the form cash and the penalty can be direct or indirect. Examples are reputation, business alliances, peer pressure, religious concerns, non-preferred vendor, discount/allowable deduction from certain tax - personal or corporate (reversal of new tax),...
December 19th 2008, 3:09 am
Here is a way to provide a price signal or add a tax and have no effect on the economy!!
If we as a nation want to get serious about reducing gas consumption and thereby help alleviate the threat of global warming, there is a way that is quick, efficient, with virtually no negative effect on economy and will not unduly burden any group.
We all know that the most efficient way is through economics. The gas price spike last year showed us that consumption will drop significantly and that was when cost of gas was in the $4 range. Imagine if gas costs rose to European levels of at least double that.
Of course it would be politically impossible to just raise gas taxes as they have done in Europe and most of the world. The disruption to the economy and the burden on average Americans and especially the poor plus the idea of raising taxes would kill that idea. There is however a way to accomplish this without above drawbacks. Suppose we raised the tax so gas cost $6+ at the pump but every penny collected is returned as a tax credit with every taxpayer having a drivers license getting the same dollar amount. This tax should only be applied to pump gasoline. Diesel for commercial vehicles, heating oil, or jet fuel needs a little different treatment so that production and distribution costs would be minimally affected. The economy should not be affected since every penny collected from this gas tax is returned. Since everybody gets same dollar amount, if you consume more than average amount of gas in a year you will end up paying more at pump than you get back in tax credit. Conversely if you take a lot of transit and drive very little, you will come out way ahead. If you consume an average amount of fuel you should come close to breaking even. Cost of implementing this program would be virtually zero. The system for collecting this tax is already in place and it would only take a few lines of programming for IRS to compute the tax credit. Withholding from paycheck can be reduced to account for tax credit so that you don’t have to wait until tax time to get your money back. The idea is that even though your paycheck will be a bit bigger when you have to pay $6+ per gallon you will think twice about what type of vehicle you will buy and about how much you drive. Carpooling or transit will make more sense and we will be a little more careful in choosing to drive somewhere.
Now, the key feature of this is that every penny collected is returned so that there is no new tax to the government so even conservatives can support this idea and democrats don't have to worry about being labeled as tax raisers. The tax will not be regressive since the poor tend to use mass transit more and do not drive the big gas hogs, and since everybody gets same dollar amount in tax credit the poor will most likely come out ahead. The other very positive possibility is that without competition from cheap oil, developments into alternative fuels will expand. Biofuels can get preferential tax breaks based on how green each technology is. It would probably be best to phase the tax in at say 50 cents/gallon per year for 10 years to let industry and consumers adjust.
This should actually help the auto industry since everybody will want to phase out his or her old vehicles and buy a new fuel efficient one.
As far as commercial diesel costs are concerned I believe that we need to squeeze out more efficiency in transportation and heating oil. Therefore I propose that commercial diesel get a tax of 25¢ per gallon per year for same time period. I propose that the tax from commercial diesel not be rebated but used to fund transportation infrastructure. The extra cost will have to be passed on to the consumers but it will be minimal since the reduced demand will keep overall oil prices down.
For consumer diesel for cars and RV’s etc I think we should use 80% of gasoline tax or 40cents/gallon/year for 10 years. Vehicles using diesel are 20% more fuel efficient so it would be good policy to encourage its use.
Everything we do in this country has been based on cheap gas. The type of vehicle we use and how far we are willing to commute is based on cheap gas. Without an economic incentive to change our behavior, only marginal improvements will occur. Technology will only help us when it can compete economically with cheap gas.
We could so easily change our energy use patterns by using economics. Why doesn’t every single house in sunny Nevada and California produce 2-3 KW of solar electricity? The technology is there but it does not make economic sense when payback period is somewhere around 10+ years. If we can change the economics think of how much power would be generated if every house had a solar panel!
December 17th 2008, 9:32 pm
The Obama administration can easily stimulate the economy in the best most fantastic way ever. Instead of a "highway" program, He can implement an energy production program.
1) Remove all laws that restrict residential resource conservation by HOA's and municipal ordinance, Solar on roofs, small windmill's and water cisterns should all have unfettered installation. Only safety regulations should be enforced.
2) Contract the addition of alternative energy and water collection for residential areas. This provides the short term jobs and stimulus to get people working while priming our transition to independence. Choose home owners that have been responsible and not wasteful and ridiculous. Thus the people who have not behaved badly get a "bail out". (This could end up paying for itself and increasing the good will of the people)
3) The administration then MUST invest int he electrical infrastructure for efficient engergy transmission from residences to relative local business. There is no good market incentive for this.
The ongoing process starts the movement of using alternative energy. Other market incentives that realize that this is more efficient for most people will follow. Carbon taxing and trading is futile since it doesn't address the real concern, which is we need to move from a primarly carbon based energy model.
December 16th 2008, 12:07 pm
My country Sweden introduced a carbon dioxide emission tax in 1991. This tax has been raised several times since. At the same time income taxes have been lowered by similar amounts. We call this a "green tax switch". As an example, the CO2 tax today doubles the price of heating oil compared to the market price, and is a major driving force behind the switch away from heating based on fossil fuels to renewable heating, primarily district heating based on biomass for whole communities, and pellets heating for single homes.
From 1990 until 2007, the emissions of greenhouse gases in Sweden fell by 9.1 percent. GDP during the same time period grew by 48 percent. This is referred to as "decoupling". The use of biomass for energy grew by 79 percent.
I believe in PPP, polluters should pay for their emissions. High emission fees have to be introduced to internalize external environmental costs. Then the market will take care of the choice of technologies.
I work for the Swedish Bioenergy Association. Bioenergy today accounts for 28 percent of the end use of energy in Sweden. We have almost 500 heat plants for district heating using biomass in a country of 9 million people and the size of California. You are welcome to visit and see for yourself how carbon taxation works in practice.
December 16th 2008, 10:45 am
I am hoping you are wrong, and that Obama WILL convince Congress to impose a gas tax. If you look at the last 2 years of gas prices, you will see that American drivers took part in a gigantic price-elasticity experiment. In 2007, gas consumption dropped a mere 5% from the previous year, despite steadily increasing prices. All the profit was realized by Exxon, Chevron, Middle Eastern countries, and the rest of the oil producers. Now that the price of gas has plummeted, it is the best time to introduce at least a pennies-on-the-gallon tax at both the federal and state levels. Some of the state proceeds should cover a tax credit to businesses that are successful in reducing the number of their workers who solo-commute to work. Gas tax money should be used to fund improvements to transit and new transportation schemes -- such as hybrid-electric van-pools, buses, a battery-charging infrastructure for electric vehicles, etc. There is plenty of room for innovation in clean transportation, and no reason why dirty energy money shouldn't be the funding source.
December 15th 2008, 8:19 pm
Historically are most worldwide economic depressions of the scale and scope we are currently facing followed by war? If there is relationship between these two, what are the experts saying on the subject in the context of our current crisis?
December 15th 2008, 3:50 am
Just because it might not be economically viable to impose a tax on dirty, inefficient energy, it does not mean that we cannot send a clear message to corporations, energy suppliers, and consumers in general. These groups have been exposed to a lot of new ideas about the way we view energy consumption and climate change, but it is not clear that they have taken the time to thoroughly digest these new concepts. They have not yet shown that they are willing to change their behaviors. While a price signal would probably be the quickest way to affect the behavior of energy consumers, it is not the only way to affect the energy consumption decision-making process.
We must make it clear to all Americans that a sustainable energy operation and lifestyle will significantly reduce costs in the long-run, enhance the image and security of our nation, curtail energy poverty, and create a healthier environment for us to live in. Once people understand this, they will be more inclined to change their behaviors. As you mention in your book, however, there must be mobilization from the bottom-up and the top-down to create effective change.
I believe our society has the basic understanding of the problem we face, but we need the political will and resources to break free of our dirty energy system. We must create a sustainable system for our posterity. If our government cannot impose taxes on inefficient systems, it must create comprehensive incentives for corporations and consumers to adopt cleaner twenty-first century technologies. As we escape the current economic climate, then we can impose taxes that will charge consumers for the real cost of the energy that they consume.
Our government is currently using this approach in healthcare. If doctors upgrade their patient records to a digital system, the government will give them a tax credit because a digitized record database is believed to cut down on prescription errors and reduce the cost of healthcare. In a few years, our government plans to reverse this policy and impose a penalty on any doctor whose records are not digitized.
Why can't we adopt a similar policy for energy consumption? We need to get the ball rolling by rewarding smart energy decisions. Once people catch on, and there is a more clear path towards the best energy technologies, those that do not embrace the future will be penalized. This will ensure that we move swiftly towards a sustainable society.
December 15th 2008, 1:25 am
Tom:
I agree with you that putting a price on carbon emissions during a major recession will not be popular and probably politically unachievable but what about using both a carrot and a stick? If a carbon tax was balanced out by an equal full 100% dividend return to everyone (or at least all that are here legally) then people could actually improve their financial position in these hard times by reducing their use of polluting energy below the per capita average. Is it possible that such an approach could be sold even in a recessions?
December 13th 2008, 2:32 pm
Please do not scare Tom by asking him to tone down or might be too much of racism. Examine the facts and evaluate the tone where as a writer might be approriately expressed.
Please do not discourage Tom to write imaginatively but it all shows logic at the first place for all Tom's statements. But you are accusing that he is not being science enough, but remember we do need a lot of aspiration to go to the moon without first thinking of a lot of science obstacles. Tom's statement shows courage and kill dirty politic all the time.
December 13th 2008, 1:56 am
Tom
Thanks for stimulating the gray matter. I think a sliding tax may be a solution. Automobiles that get under 25 mpg get a full sales tax and the tax slides down to zero for cars getting over 38 mpg then converts to a a sliding tax rfund on autos getting over 38. For example a Ford F150 would get the full sales tax and Volt or Prius would get a tax rebate. The same could be done for carbon emissions. The same could be done for household energy used, water used.....
December 12th 2008, 11:16 pm
Tom,
In your recent editorial you state that the original model T achieved 25 MPG and stated that this was better mileage than vehicles produce today in Detroit. This is really just another of your mean-spirited, bashing ploys. This is a totally misleading and invalid comparison. Many factors determine mileage, including the speeds and acceleration and deceleration during the driving, i.e, the drive cycle. Any valid comparison would at a minimum require that the vehicles be driven through the same cycle. Very large modern sedans will typically achieve highway fuel economies in excess of 30 mpg if driven at speeds of around 50 mph. I'm guessing that the model T would struggle mightily to even achieve these speeds. The model T, with a compression ratio of about 4 had very poor efficiency vs the modern engines of today. Additionally, it had the potential to spew out carbon monoxide and smog forming pollutants at rates which were thousands of times greater than that of any modern fuel injected vehicle with 3-way catalytic converter (more innovations that came out of Detroit but I digress). Am I boring you with facts?
December 12th 2008, 9:37 pm
Tom,
I agree with you that we should put a price signal in (i.e. taxes on energy sources derived from crude oil) that is significant and painful enough that it drives consumer behavior towards conservation, and stimulates the investment in bio-fuels and other renewable sources. If we did this, I think its probable that you'll see many of the innovations towards fuel efficiency that you aspire to, and I would bet that many of these would come out of Detroit and the rustbelt and the big three, since this is an area where there are many people who actually know how to design and build these innovative and fuel efficient cars, and there would actually be a consistent economic incentive to do this, since consumers would actually be willing to pay for the technologies. I would also guess that many of the major innovations of any scale would not have anything to do with the things that you propose, since it's clear from your writings that you do not possess the basic knowledge in science, mathematics, and thermodynamics necessary to critically evaluate the ideas you support. Writing about what others do is a valid function; however, it doesn't make you an expert. Also, remember that its pretty easy to give advice and propose grandiose ideas, but it is much harder to work through the details and actually implement them.
Additionally, I would suggest that you tone down the rhetoric in your columns which tend to stereotype and paint negative pictures of groups of people you don't seem to like. Specifically, I see alot of your "modernized racism" directed towards people that live in the middle east and more recently people that live in Detroit. Try to think about how it would feel to walk a mile in someone elses shoes.
December 12th 2008, 9:13 pm
The U.S. should impose a substantial "energy price tax" on every barrel of oil consumed annually to supply our energy, transportation and industrial infrastructures, and apply the proceeds to support new "green" technologies like the innovative electric car software and charging network envisioned by the company, Better Place, and recently embraced by Hawaii Governor Lingle.
According to the International Energy Agency, the U.S. consumes 7.7 billion barrels of oil annually to power our energy, transportation and industrial sectors. An energy price tax at $50.00 per barrel would generate approximately $385 billion of revenue annually to revolutionize America’s energy base and create millions of new jobs – while avoiding more budget deficits.
Importantly, the tax would help create a “floor” price for oil essential to halting the volatile cycle of price swings that alternately incent and then discourage investment in critical, alternative energy paths. The tax could also help move the price of consuming oil closer to its “life-cycle” cost – reflecting its “external” impacts on the environment, public health and national security, and the reality that excessive consumption by the current generation imposes higher costs for future generations.
Such a tax would likely avoid significant negative impacts on consumers inasmuch as its application to the current per-barrel price would still mean sub-$100.00 per-barrel oil. Even if oil settles at $80.00 per barrel as analysts predict, assessment of the tax would still result in a price well below the peak of $145.00 per barrel set in July 2008.
Empirical evidence from the 2008 run-up in oil demonstrates that consumer demand decreases only slightly in response to higher prices. This is because consumers lack reasonably available alternatives. An energy price tax would produce more efficient and equitable pricing, speed up the diffusion of new energy-saving technologies, and deliver real benefits to the people for a change.
Joe Hommel
Waikapu, Maui
December 12th 2008, 6:48 pm
Why not set up a stock exchange that is only focused on trading "green companies" and/or green investment funds and financial instruments (e.g. like a mortgage company that only holds mortgages on homes with solar and businesses with LEEDS certification or a company involved in recycling activities).
This bourse could provide a central trading location for green companies and green funds. Its rules for listing would be geared towards green criteria. Consumers and investment houses would have a place to direct their savings and investment funds towards green initiatives.
Then lets see if this green bourse outgrows and outperforms the NASDAQ or NYSE, etc... or not?
We let the free market decide on which green companies and funds survive within the Green Bourse.
December 12th 2008, 2:40 pm
Quick overview:, First, the President and his cabinet need to set this as a crucial element of the country’s strategy. The second key is a TV series to communicate the urgency of the challenge, to correct the “easy green” nature of the real challenge, get them thinking about the seriousness of the current situation and the impact of inaction upon their children’s life, followed by the President presenting his strategy, requesting their help in getting behind the new “green revolution.” More detail on the specifics of this plan below.
Two challenges: Selling the public and selling the politicians that make up the government. The first key, is selling the President/President Elect, then his team (the Cabinet), etc.
Solving the technical problems IS the challenge; it’ll be tough, but doable IF YOU BELIEVE YOU CAN do it! But doing it in time involves the kind of “revolutionary” approach you talk about in Hot, Flat and Crowded. The whole country needs to behind it and committed to getting there.
I sent an earlier comment on creating a vision and strategy, so I won’t provide more detail here. The President will need one (which includes a lot of other crises as well) to have his plan and identify the choices which were made to create the strategy. [An aside: A strategy (or strategic plan) involves a shared vision of what the end looks like, A list of possible subsets, which are essentially the possible choices/actions you could follow, a prioritization of these actives, and the choices made become the strategy. The choices identify the priorities and where the resources are to be placed against these choices or options. The choices you make is the strategy! As in Chapter 17, what you do IS your strategy, by default.]
I don’t know how to sell this in Washington, so I have to yeild to the pros on this one. In Chapter 17, you provide a key part of this answer, namely, you need a green revolution. In my last comment to this forum, I alluded to a TV special produced by the Administration to sell the idea to the public. But upon further thinking, while this is still a good idea, using Tom’s book as the outline, it could set it up better. You could have the Discovery Channel, or some respected cable channel, produce a short series about “Where we are,” “how we got here” (with the goal of providing the facts reinforcing the reality of the challenges ahead, the intra-relationships between the major sections as laid out in your book, while not dealing with the “who’s to blame” question, and concluding with possible actions and choices for the future. You might want to end each presentation with the speech presented by Suzuki in Chapter 17. It’s only 2 - 3 minutes, and it’s a wonderful summary of the urgency and the need for action, and certainly worth repeating, and getting on YouTube.
Additionally, you might want to create a really good list of questions to get people to think FORWARD as to moving forward. They could download the questions and use these to stimulate thinking. Get the public wanting to move forward and expecting their elected officials and technologists to focus on. (I’m somewhat of an expert on how to put together questions to help teams THINK about a challenge and possible way to move forward.) Invite citizens to discuss their thinking with friends and acquaintances. Contact their own Senators and Representatives with ideas, concerns and questions. Make these presentation available to the public (free internet downloads, “on demand” on cable systems, YouTube, Tom Friedman’s book and other reading material, etc.), as the goal is to stimulate debate and an urgency to act. From my reading of history, the sort of public “banter” characterized the Americans getting fired up for the American Revolution in the 18th Century.
Now, it would be time for the President to talk and present the Strategy and the CHOICES being made to move forward and what each can do for their future. Good timing is critical here. This can be worked out as well.
December 11th 2008, 10:21 pm
Sustainable Energy Commercialization Authority
A Federal Sustainable Energy Commercialization Authority (SECA) must be established. It would have the following elements:
▫ 35 Sustainable Energy and Bioscience Innovation Centers (SEBIC) created at major universities throughout the U.S., each receiving annual research grants of $2 billion. Collectively, by 2020, the following could be achieved by these centers after their inception in 2009:
o 12 Nobel laureates
o 5,000 patents
o 10,000 Ph. D.’s awarded
o 1,500 FTE faculty appointments
o Courses provided to 1.5 million students
▫ 15 Component Breakthrough Science Authorities (CBSA’s) each established with annual grants of $3 billion. Collectively, the following could be achieved by these authorities by 2020:
o Cellulosic biomass production of alcohol fuels (ethanol and methanol) at < $7 / MM Btu and currently in excess of 20 billion gallons annually, or 12% of U.S. transportation energy consumption;
o Solar PV efficiencies achieving 95% of the theoretical maximum efficiency of 1.367 kw / m2 annually;
o Wind power generation available commercially at 1.2 ¢ per kWh;
o Decentralized H2 production from electrolysis at < 8 kWh / kg;
o Replacement of 50,000 MW of non-sequestered coal power generation with renewable energy in the U.S. and Canada (20% of current coal use);
o Reversible low temperature solid-state metal hydride H2 storage within 2 x of the commercial cost threshold;
o Cost effective reusable hydride H2 slurry within 3 x of commercial durability requirements;
o Single and double wall nanotube H2 storage innovations equivalent of 500+ mile vehicle range within 4 x of commercial cost and manufacturability thresholds.
o Inherently safe battery chemistry with >30 MJ / liter volumetric energy density, > 1,500 Wh / kg gravimetric energy density and > 5 kW / kg
o PEM FC durability for vehicles in excess of 150,000 miles and within 4 x of commercial cost benchmarks.
o 4,000 small research refueling stations deployed;
o 8,500 research FC vehicles deployed, including hybrid FCV’s
o Technology transfer of 2,500 patents relevant to E-100 Flexible Fuel Plug-in hybrid vehicle commercialization to major OEM’s.
By the year 2030, these annual investments, if sustained, could achieve the following:
▫ GHG intensity equivalent to 2010
▫ GHG emissions equivalent to 2015
▫ 97% phase-out of non-sequestered coal-based power generation
▫ 45% Renewable Portfolio of total U.S. generation
▫ 20% replacement of transportation fossil fuel use
▫ 98% E-100 P-HEV FFV penetration in the light duty segment nationwide;
▫ 35% hybrid penetration in the heavy duty vehicle segment nationwide.
▫ 5% of new car sales in 2030 as H2 FCV’s
By continuing the momentum of SECA’s programs through 2040, the following are realistic options for the U.S. economy:
▫ GHG emissions stabilization by 2040
▫ Retail high volume H2 availability at 15,000 locations throughout North America
▫ Credible prospect of reaching year 1990 levels of GHG emissions by 2050
The success of the SECA will not be possible without the unprecedented vision of the Congress to provide substantial long-term funding to achieve the science breakthroughs necessary for a viable non-fossil fuel economy for the nation. The investment of $1 trillion over the next 15 years would represented less than 1% of the nation’s GDP growth during that period, and less than 12% of its total defense budget. The climate and energy vulnerabilities of our economy should now be recognized as the major risk factor now faced by the nation. The SECA, if adopted, would owe a great debt to the resolve of the 2009 Congress for sidestepping the traditional impasses which has surrounded the debates about energy policy.
The expertise, motivation and new science tools germinated over the next 15 years could served the nation well. We could soon be within a generation of being able to establish, for the first time in the nation’s history, a truly sustainable energy and environmental future.
December 11th 2008, 2:56 pm
Hi Tom:
Have enjoyed your work. I am a Minneapolis energy trader in electric power. You have spoken about innovation and price signals. I feel, and have felt, that you are missing a key ingredient: monopoly power providers DO NOT allow innovators OR price signals to allocate consumer "votes" or to give real price signals to the market. We really need innovation to blossom. With monopolies, you really, actually, do not have that.
Best of luck and regards,
John Jaffray
December 11th 2008, 2:36 pm
I think that for gas prices to have a real effect on driving behavior and on the consistent demand for high mileage and hybrid vehicles, the price of gas has to be really painful. And it has to stay painful. At even $5 a gallon it seemed as though most drivers just whined and perhaps called their Toyota dealer to ask about buying a Prius. They decided not to bother when they heard that the Prius was on backorder.
The price of gas has to go up and stay at the point where drivers have no choice but to change their behavior. Nothing else will work. We are moved by our pocketbooks - and a less painful change will only make us feel smug about becoming more efficient in our errand running etc. That sort of change, while necessary and helpful, does not represent a true and lasting shift in perception or acceptance of reality.
This recent drop in gas prices has been a real setback to the permanent change in outlook that is needed to convince the public of the seriousness of our situation.
The next time that prices go up it will be easier for drivers to convince themselves it is only a temporary situation.
A permanent floor on gas prices has to be set at a behavior changing level and the public has to know that gas prices will never fall below that level again.
December 11th 2008, 1:42 pm
In response to many of the contributors, good work. We only need the information and sharing to reach out to schools, businesses and leaders outside of the Friedman site.
There was a show "Hot Planet" on recently that verified all we believe about Hot, Flat and Crowded. This documentary should be required viewing (and the gov't or Speilberg dosen't have to produce one).
In addition, we have to convince our students to study, prepare and aspire for jobs in the future that would naturally conform to a positive environment.
We need to allow visas for the thousands of foreigners willing to live and work here since we obviouly aren't able to create enough homegrown scientists, etc.
We don't need a green party, we need a green life and future. Iceland is setting the stage, but we need to build it.
December 10th 2008, 4:53 pm
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